- Ford will build an all-new Edge utility vehicle for global markets at its Oakville Assembly plant, near Toronto, and export to more than 60 countries
- Adding a new global product at Oakville follows Ford's C$700 million investment in the plant to make it one of the most competitive and advanced global manufacturing facilities in Canada, while preserving 2,800 jobs
- Edge Concept, now on display at the Canadian International Auto Show, strongly hints at the technology, dynamic design and premium craftsmanship that will define the next generation of global utility vehicles from Ford
TORONTO, Feb. 13, 2014 /CNW/ - Ford of Canada's Oakville Assembly plant will build the all-new Ford Edge global utility vehicle, shipping it from Canada to more than 60 countries as demand for utility vehicles grows worldwide.
The Ford Edge competes in the global utility segment, which grew 13 per cent year over year in 2013. Ford outperformed the segment with 35 per cent growth and more than 1.2 million vehicles sold worldwide, and Edge production surpassed its 1 million vehicle milestone last year. The utility segment in markets outside North America grew 112 per cent in 2013 and is forecast to grow 30 per cent in 2014, with utility sales expected to total approximately 600,000 vehicles this year.
"The decision to produce the all-new global Edge in Canada is proof that Canadian manufacturers can compete, and win, globally," said Dianne Craig, president and CEO, Ford Motor Company of Canada, Ltd. "We're ready to showcase Oakville Assembly's commitment to craftmanship and advanced manufacturing to deliver what our global customers want and value -- a high-quality vehicle with class-leading design, fuel efficiency and performance."
Ford announced in September a C$700 million investment at Oakville Assembly to expand the plant's manufacturing capability to meet surging global demand and preserve more than 2,800 jobs. Oakville Assembly manufactures Ford Edge and Ford Flex, as well as Lincoln MKX and Lincoln MKT.
"Oakville is vital to Ford's global manufacturing system as we prepare to launch more vehicles this year than ever before," said Joe Hinrichs, Ford president of The Americas. "The Oakville facility will offer world-leading flexibility, enabling us to react quickly and efficiently to shifts in consumer demand here in North America and around the globe."
Ford's global utility portfolio spans small, medium and large vehicles – from the compact EcoSport to midsize Explorer and full-size Expedition – to fit the needs of consumers around the globe in various life stages.
Ford will provide customers with more choices in 2014 as it plans an unprecedented product year launching 23 vehicles globally – 16 in North America, including the all-new global Edge.
Visitors to the Canadian International Auto Show will get a glimpse of the new Ford Edge Concept vehicle at the Ford stand, including a preview of automated driving options Ford is developing. These include:
- Fully assisted parking aid: Automatic parking technology allows for control from inside or outside the vehicle
- Obstacle avoidance: Automatically steers around an object when the driver does not; if the driver fails to react, the system will automatically steer and brake to avoid a collision
- Adaptive steering: The next step in steering technology leads to improvements in both low- and high-speed driving situations
In addition, Ford Edge Concept features fuel-saving technologies such as Active Grille Shutters, Auto Start-Stop and an innovative air curtain, which manages airflow around the front wheels to enhance aerodynamic efficiency.
Edge Concept will be on display at the Ford booth Feb. 14-17, 2014.
About Ford Motor Company of Canada, Limited
Ford of Canada's operations include a national headquarters, three regional offices, two branch offices, three vehicle assembly and engine manufacturing plants, and two parts distribution centres. Ford employs approximately 6,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit www.ford.ca.
SOURCE: Ford of Canada
For further information: Michelle Lee-Gracey, Ford of Canada, 289.834.1094 (mobile), firstname.lastname@example.org