FoodNetwork.ca Creates a Brand New Community for Canadians with More than 1,200 New Recipes, Tutorials, and Full Episodes
Food Network Canada's Great Canadian Cookbook Engages Canadians with Interactive Online Hub and Cross-Country Docu-Series Premiering Monday, October 12 at 3pm ET/12pm PT
For additional photography and media kit material visit: http://bit.ly/1McxoZp
Follow us on Twitter at @shawmediaTV_PR
TORONTO, Oct. 6, 2015 /CNW/ - Great Canadian bacon, butter tarts, beavertails, and beyond! Food Network Canada, the country's #1 Entertainment channel*, has launched its largest multi-platform project ever, beginning with an enhanced website and a new FoodNetwork.ca community tool. At the heart of this community is Food Network Canada's Great Canadian Cookbook, an on-air and online project defining, documenting, and celebrating Canadian cuisine. Online, Food Network Canada's Great Canadian Cookbook will serve as the world's largest ever-evolving, all-Canadian cookbook, and will be complemented by an on-air docu-series hosted by Noah Cappe with celebrity Chef Lynn Crawford, premiering Monday, October 12 at 3pm ET/12pm PT on Food Network Canada.
"As the country's number one entertainment channel this Fall, and the premium destination for food-related content on-air and online, Food Network Canada's new community is a place for Canadians to explore, engage, create, and share their love of food," said Christine Shipton, Senior Vice President and Chief Creative Officer, Shaw Media. "This new, online community, coupled with the extensive Great Canadian Cookbook project, is a multi-platform initiative proudly built for, and by, Canadians."
FoodNetwork.ca, the ultimate destination for all things food, is more robust than ever with its new community tool, a place for Canadian food lovers to learn, celebrate, and be inspired by our country's rich and diverse culinary landscape. Food Network Canada's online community caters to the 60 per cent of Canadians** who search for their cooking inspiration online and allows users to upload their own recipes, save their favourites from the site into their very own recipe box, and share their own recipes with their social circles. In addition to FoodNetwork.ca's robust library of over 10,500 recipes, Canadians now have access to an additional 1,200 new and trusted recipes and video tutorials from Food Network's roster of esteemed chefs including Bobby Flay, Chuck Hughes, Ree Drummond, Lynn Crawford, Alton Brown, Anna Olson, Guy Fieri, Giada De Laurentiis, Rachael Ray and more. The site also boasts over 100 hours of full episodes of Food Network's most popular programs.
Food Network Canada's new multi-platform project, Great Canadian Cookbook, explores the dishes and showcases the recipes defining our nation. Online, GreatCanadianCookbook.ca hosts over 240 pieces of new and original content, specially curated for Canadians, including videos, photo galleries, polls, and infographics featuring Food Network Canada chefs and hosts. The site is a forum for food lovers from across the country to share, learn, and contribute to the largest ever-evolving Canadian cookbook by submitting their own personal recipes and food stories.
The Great Canadian Cookbook experience extends on-air with a four-part docu-series hosted by Noah Cappe and Food Network Canada celebrity Chef Lynn Crawford, premiering with back-to-back episodes starting at 3pm ET/12pm PT on Monday, October 12. From the picture-perfect harbours of the East, to the lush and bountiful greenery of the West, Noah and Lynn embark on a trans-Canada journey, meeting with locals in 11 Canadian cities and eating their way through Canada's vast culinary landscape. In between bites of some of the most delicious food that this country has to offer, Noah and Lynn gather the recipes and document the stories that lay the foundation for the Great Canadian Cookbook which can be found on GreatCanadianCookbook.ca.
"Over 16,000 kilometres and 125 meals later, I can truly say that this experience has opened my eyes and my mouth to the best of Canadian cuisine," said Noah Cappe, Host of Food Network Canada's Great Canadian Cookbook. "From Bannock tacos to Caribbean roti and the best Peking duck I've ever tasted, Canada's culinary landscape is as diverse as it is delicious."
"Food is a storybook in its own right, and hearing the incredible stories of everyday Canadians through their own family recipes is one of my favourite parts of being a Chef," said Lynn Crawford, Food Network Celebrity Chef. "This journey brought me even closer to the country I love and the diversity of our people and the foods we've woven in to our cultural fabric."
Food Network Canada's Great Canadian Cookbook four-part television series is an original production produced by Alibi Entertainment for Shaw Media and Food Network Canada.
*Source: Numeris PPM Data M-Su 2a-2a Total Canada A25-54 AMA (000) 8/31/15-9/20/15
**Source: Food Network Viewers Lounge, Cooking and Online Habits Survey, January 2015
SOCIAL MEDIA LINKS:
Twitter: #GreatCanadianCookbook; @FoodNetworkCA;
Lynn Crawford: @Chef_Lynn; Noah Cappe: @NoahCappe
Food Network Canada is a Shaw Media Network.
About Shaw Communications
Shaw Communications Inc. is a diversified communications and media company. Shaw serves 3.2 million consumers and businesses through a reliable and extensive fibre network. Shaw provides consumers with broadband Internet, WiFi, Digital Phone and Video services. Shaw Business provides businesses with Internet, data, WiFi, telephony, Video and fleet tracking services, and ViaWest provides collocation, cloud and managed services. Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks, including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.
About Alibi Entertainment Inc.
Alibi Entertainment Inc. is an award-winning production company that drives to the edge in developing and producing fresh and compelling work across mediums. Shredding the boundaries of filmmaking, we develop and produce in formats as diverse as documentary, docu-drama, drama, lifestyle, and branded content programming. Grounded in the power of the story, our fully integrated team is known for pioneering techniques in documentary filmmaking, always innovative and inspiring in subject matter and style. Alibi is part of S8, one of Canada largest media production and post-production groups.
SOURCE Food Network
Image with caption: "Food Network Canada’s Great Canadian Cookbook: Fun Facts. Courtesy of Food Network Canada. (CNW Group/Food Network)". Image available at: http://photos.newswire.ca/images/download/20151006_C6422_PHOTO_EN_514921.jpg
For further information: For media inquiries, please contact: Christine Achampong, Publicist, Food Network Canada, 416-934-6954, email@example.com; Ginger Bertrand, Unit Publicist, Great Canadian Cookbook, 647-993-4464, firstname.lastname@example.org