Video: FMC Resource Centre: Everything you need for growing your business
Traditional profession to serve digital-savvy clients; delivers legal
information, resources and commentary online
TORONTO, March 27, 2012 /CNW/ - Fraser Milner Casgrain LLP (FMC), one of Canada's leading business and litigation law firms, is
challenging the communications channels used in the traditional legal
landscape by harnessing digital platforms as part of an overall
communications strategy. FMC is leveraging the online space to add
value to its clients, while providing quick and easy updates on
relevant business topics, such as doing business in Canada, mining, tax
law, and mergers and acquisitions in Canada.
FMC's areas of digital expertise
Leading its competitors in the interactive space, FMC's social
properties include three microsites, a Slideshare account, five blogs,
and five Twitter accounts, each representing an area of expertise
within the firm. FMC's blogs and microsites represent a number of
legal areas, including technology start-up law, doing business in Canada, tax law, mining law, mergers and acquisitions in Canada, occupational health and safety law, Ontario rules of civil procedure and volunteer opportunities for firm members.
FMC in the social landscape
What first began as a small social media step for the firm has now
become a full-fledged conduit for value-added communications with
clients. In 2011, FMC launched its fifth Twitter account to interact
with users online, provide commentary, share lectures and presentations
on legal issues.
The firm's specific social media pages, such as the Canadian Tax Litigation blog, draw content from experts within the firm to provide insight and
commentary on cases in the news and hot topics within the Canadian
legal industry. FMC's content curators offer expert observations on
high-profile cases and issues as they develop. For example, when the
Supreme Court of Canada ruled in Copthorne Holdings Ltd. v. Canada at 9:45 a.m. on Friday, December 16, 2011, David Spiro, Counsel at FMC and blogger for FMC's Tax Litigation blog, logged on immediately to update subscribers on the case alerting them
of the most pertinent decisions.
The latest updates from all these channels can be found at the FMC Resource Centre.
"Adding social and digital media channels to our communications mix not
only enhances our service to our clients, but also creates and
strengthens critical information links between our firm as the legal
industry, as well as our firm and the industries of our clients. Social
media is another tool that empowers our firm to stay on the
cutting-edge of legal and client services," said Warren Glenn, Digital
Marketing, FMC. "It allows us to respond to developments in the legal
landscape with relevant and timely information. By using social media
to stay ahead of the curve, we can make sure our clients stay
knowledgeable on the topics that matter most to them. Our social media
channels provide our subscribers with expert commentary when they need
it most - as news develops."
"People who are looking for the latest tax litigation developments come
to our blog for breaking news," said David Spiro, Counsel at FMC. "In
the Copthorne case, we were among the first out of the gate by tweeting the result
immediately and following up later that day with a blog post that
alerted our clients to the most important aspects of the decision. As
a result, we were contacted by a wide range of interested parties,
including clients, lawyers, accountants and journalists globally. Our
online content platforms allow us to help others understand the
Canadian tax litigation landscape as it changes and evolves over time.
It's a very efficient system for delivering knowledge in a way that is
most useful for our clients."
About Fraser Milner Casgrain LLP (FMC)
Fraser Milner Casgrain (FMC) is one of Canada's leading business and
litigation law firms, with more than 500 lawyers in six full-service
offices located in the country's key business centres. We focus on
providing outstanding service and value to our clients, and we strive
to excel as a workplace of choice for our people. Regardless of where
you choose to do business in Canada, our strong team of professionals
has extensive knowledge and expertise on regional, national and
cross-border matters. FMC's well-earned reputation for consistently
delivering the highest quality legal services and counsel to our
clients is complemented by an ongoing commitment to diversity and
inclusion to broaden our insight and perspective on our clients' needs.
Visit www.fmc-law.com or follow @FMC_Law on Twitter at www.twitter.com/FMC_Law.
Fraser Milner Casgrain LLP, FMC Law, FMC, tax law, mining law,
occupational health and safety law, business law, technology law,
Ontario rules of civil procedure, volunteer opportunities for lawyers,
mergers and acquisitions in Canada, Twitter, social media, digital
marketing, social influence marketing, David Spiro
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SOURCE Fraser Milner Casgrain LLP
For further information:
Kendra Keaney Finnessy
Fraser Milner Casgrain LLP (FMC)
Maverick Public Relations
416-640-5525, ext. 230