Flushed in the Den, Entrepreneur Resurfaces to Uphold Bathroom Etiquette
OTTAWA, Nov. 1 /CNW/ - A local entrepreneur won't give up the fight to defend the plight of women despite being turned down by investors this October. Without help from the Dragons after his pitch on CBC TV, a local entrepreneur rises again to uphold bathroom etiquette and to earn support from women attending the National Women's Show in Toronto this weekend November 5, 6, 7.
Why so stubborn? One in every seven women claim left up toilet seats are high on their list of pet peeves. In fact, the toilet seat crops up as an issue, at some point, in two out of three families. Al Howard thinks the answer is simple. Training is easy for boys of all ages with his device that uses fun and praise to get the job done right.
TipAlert® is an intelligent, plastic encased microelectronic device that attaches to the underside of any toilet seat. The device is hygienic and enclosed in a water resistant casing. When the seat is left in the upright position, the accessory let's you know of the faux pas with sound and light. Should the male in the house forget to place the seat down, TipAlert®:
- Notifies men with a few fun playbacks including a woman's soft appeal,
- Reminds boys with a friendly greeting and happy tune, and
- Warns women with the flashing LED light every 15 seconds until the seat is back in its rightful position.
Al Howard originally came up with the idea in 1998 and has spent the past 11 years developing the product. His early research confirmed that the toilet seat issue was not incidental and in fact was a sore point with many couples.
Designed for fun and real functionality, TipAlert® is for women who would like to train all the boys in their household. With sold-out success as a novelty gift item in Ottawa last December, Al has aspirations to reach a much larger target market among Canadian and U.S. women between the ages of 19 and 39 - a total population of just over 42 million individuals in North America.
About TipAlert® www.tipalert.com
Al Howard is a high school teacher and inventor in Almonte.
For further information: For further information:
Elizabeth Costello, echo marcom services
613.818.2430 [email protected]
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