Canada's only premium, socially conscious enhanced water to expand on its first year of hyper-growth with funding round fueling US market entry
TORONTO, April 25, 2016 /CNW/ - Flow Water Inc. ("Flow" or the "Company") announces the posting of a portion of its $5M brokered financing on TSX Private Markets, effective April 25, 2016. Flow's capital raise of $5M will support its ongoing Canadian roll-out, facilitate the US market launch in 2016, and will help Flow to continue to invest in its company infrastructure to realize efficiencies and improve overall gross margins.
Merging the popularity of premium, 100% natural spring water – a category which has grown 62% over the past two years – with a sustainable, eco-friendly packaging for discerning customers, Flow launched their award-winning 500 ml SKU in the Canadian market in April 2015. Within its first year, Flow experienced explosive retail growth and consumer demand has cemented the brand as the market's environmental leader in the premium water category. Packaged in an eco-friendly Tetra Pak paper carton, Flow has one of the lowest carbon footprint containers in the industry. The water itself – known for its silky, smooth taste – is of the highest quality in the world, nurtured for thousands of years in a deep artesian aquifer in Southwestern Ontario where it naturally collects essential minerals, electrolytes and has an alkaline pH level of 8.1 at the source.
"Canadian consumers have shown demand for products that are leaders in both quality and sustainability. Flow has consistently experienced well above average sales, pulling market share from lower quality and less eco-friendly competitors," said Flow CEO and Founder Nicholas Reichenbach. "Through our posting on the TSX Private Markets, we are poised to extend on this hyper-growth within Canada, while leveraging our first-to-market position to make a massive impact in the United States."
The bottled water industry is valued at over $15B in North America alone with the beverage industry consistently yielding some of the highest exit multiples for investors. Flow has assembled a world-class management team, Board of Directors and Board of Advisors, with the recent notable addition of Joe Mimran - Founder of Joe Fresh, Club Monaco, entrepreneur and co-star on CBC's Dragons' Den.
With a planned US entry slated for June 1st, Flow will launch in the West Coast market with a concentration on California. Flow will also continue to grow its expansion into Eastern and Western Canada this year.
Flow is currently listed at over 3,500 retailers across Canada and most recently expanded their consumer offerings with the introduction of a new 1 litre format. Retailers currently listed with Flow include: Whole Foods, Longo's, Sobeys, Metro, Shoppers Drug Mart, Pusateri's Fine Foods, and many more. Flow Direct, the arm of the business responsible for delivering Flow's artesian spring water to local juiceries, cafés and fitness studios across the Greater Toronto Area (GTA) in their fleet of electric SUVs, further substantiates the company as a leader in eco-innovation.
Founded by Canadian entrepreneur Nicholas Reichenbach, Flow is a socially responsible premium water brand committed to providing the highest quality water while maintaining holistic and mindful business practices including sustainability, healthful qualities and social good. Our mission is to provide health and environmentally–conscious consumers with an alternative to processed and/or plastic bottled water, with the added benefits of drinking naturally alkaline spring water that is sourced locally and sustainable. Flow is now listed in over 3,500 retailers across Canada. For more information, visit www.flowlikewater.com; find @FlowWater on Instagram and Twitter and on Facebook.com/FlowH20.
About TSX Private Markets
TSX Private Markets, operated by Shorcan Brokers Limited, a wholly-owned subsidiary of TMX Group, is focused on supporting capital formation and secondary trading within Canada's exempt market. Through a dealer-to-dealer, voice-brokered service, Flow Water Inc. may be able to use the TSX Private Markets platform to:
(a) raise capital in the exempt market accessing a wider base of qualified exempt investors; and
(b) potentially provide price visibility and liquidity for holders of Class B Common Shares who may wish to sell their investment.
For more information about TSX Private Markets, visit our website at www.tsxprivatemarkets.com
Image with caption: "Flow Water Inc. (CNW Group/Flow)". Image available at: http://photos.newswire.ca/images/download/20160425_C7906_PHOTO_EN_673589.jpg
For further information: Sponsoring Dealer: Tyler Lang | Senior Managing Director | WCM Capital | email@example.com | 416-847-6904; Flow Water: Investor Relations: Jamie Frawley | Flow Water | Jamie@flowlikewater.com | 416-268-9432; Media Contacts: Kristin Newbigging | Account Manager | NKPR | firstname.lastname@example.org | 416.365.3630 ext. 247; Olena Gisys | Senior Account Executive | NKPR | email@example.com | 416.365.3630 ext. 252; TSX Private Markets: Sepehr Radjpoust | Dealing Representative | TSXPM | firstname.lastname@example.org | 416.360.2518