Flow Water Inc. Announces Partnership with Pro Athlete and MVP Josh Donaldson

Canada's premium, socially responsible, enhanced water brand launches its Mind, Body & Flow marketing campaign across North America featuring Josh Donaldson.


TORONTO, April 28, 2016 /CNW/ - Today, Flow Water Inc. (Flow) unveils a one-year partnership with pro athlete Josh Donaldson to promote the brand across Canada and the USA. Mind, Body & Flow, the company's spring and summer marketing campaign, will roll-out custom content across all channels: retail, social media, digital, experiential and PR reaching both Flow and Josh Donaldson's highly-engaged audiences.  

"Flow is Canada's premium water. Through major retail growth and consumer demand, Canadians have cemented the brand as the environmental leader in the premium water category," said Flow Founder and CEO, Nicholas Reichenbach. "Our partnership with Josh Donaldson is an authentic brand alignment and the best way to launch our Mind, Body & Flow campaign with consumers. The campaign will create further brand equity and mass-market demand in both Canada and the USA, reaching millions of fitness and health enthusiasts who are eager to discover meaningful influencer content and great products like Flow." 

Flow, a naturally alkaline spring water, is of the highest quality in the world. Flow is nurtured in a deep artesian aquifer in Southwestern Ontario where it naturally collects essential minerals, electrolytes and has an alkaline pH of 8.1 at the source. Packaged in an eco-friendly, non-PET and BPA-free Tetra Pak paper carton, Flow has one of the lowest carbon footprint containers in the industry.

"I've always enjoyed Canadian products, which lead me to discovering Flow in Toronto," said Josh Donaldson. "As an athlete, I want to ensure I put the right products in my body and Flow has functional benefits beyond hydration including magnesium and calcium which keep the body in an optimal state of performance."

Earlier this week, Flow announced its posting on the TSX Private Markets, and shared the company's news for further Canadian expansion, as well as plans to enter the US market with a $5M capital raise. Flow is currently listed at over 3,500 retailers across Canada including: Loblaws, Whole Foods, Longo's, Sobeys, Metro, Shoppers Drug Mart, Pusateri's Fine Foods, and many more.

About Flow
Founded by Canadian entrepreneur Nicholas Reichenbach, Flow is a socially responsible premium water brand committed to providing the highest quality water while maintaining holistic and mindful business practices including sustainability, healthful qualities and social good. Our mission is to provide health and environmentally-conscious consumers with an alternative to processed and /or plastic bottled water, with the added benefits of drinking naturally alkaline spring water that is sourced locally and sustainable. For more information, visit www.flowlikewater.com; find @FlowWater on Instagram and Twitter and on Facebook.com/FlowH20.


Image with caption: "Flow Water Inc. launches Mind, Body & Flow marketing campaign across North America featuring Pro Athlete and MVP Josh Donaldson. (CNW Group/Flow)". Image available at: http://photos.newswire.ca/images/download/20160428_C2860_PHOTO_EN_677624.jpg

Image with caption: "Flow (CNW Group/Flow)". Image available at: http://photos.newswire.ca/images/download/20160428_C2860_PHOTO_EN_677625.jpg

For further information: Media Contacts: Kristin Newbigging, Account Manager, NKPR, kristin@nkpr.net, 416.365.3630 ext. 247; Olena Gisys, Senior Account Executive, NKPR, olena@nkpr.net, 416.365.3630 ext. 252

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