FlightNetwork.com Beats Recession With Tactical Web, Advertising And PR
Investments
Canada's Number Two Online Travel Booking Site, Reports Record Sales in May
"We chose to launch our external marketing and web optimisation programs while many competitors were forced to rein their budgets in," said Naman Budhdeo, Founder, President and CEO of FlightNetwork.com. "The recession has offered us an opportunity to reach out with advertising and other external programs at truly competitive prices."
FlightNetwork.com's tactical investment began by engaging Markham-based DataWorks to conduct Internet marketing in the form of SEO, pay per click advertising on Google, Yahoo and Microsoft sites and oversee an ongoing series of weekly travel specials to be emailed out to FlightNetwork's customer database. DataWorks is also responsible for leading affiliate programs, and analytics for the FlightNetwork.com site.
FlightNetwork.com has named Toronto-based
The company has developed a short and long-term strategic plan that to-date includes: brand positioning and messaging; online creative campaigns with AOL, Yahoo!, MSN, Google, and Facebook; radio media buying, production and promotions with Z103.5FM, ProudFM, The Jewel, JazzFM, and AM740; a newspaper campaign with Metro News; a magazine print campaign and contest with Chill; and a TV promotion with the Food Network's Top Chef:
Over the next 12-months,
To round out FlightNetwork.com's communications team, Pointman Public Relations of
Value of the contracts were not announced.
About FlightNetwork.com (www.flightnetwork.com)
As one of Canada's largest online flight booking sites by volume (second only to Expedia.ca in
FlightNetwork.com advertises and delivers the 'lowest airfares from the top airlines' by offering consumers access to over 2 million bulk rates negotiated with major airlines. Backing up Flight Network's award winning online service are 50 insightful and well travelled flight specialists in the FlightNetwork.com call centre.
For further information: Patrick McCaully, Pointman Public Relations, (416) 855-9427, [email protected], www.pointmanpr.com
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