First managed network operations contract in Canada

    
    -   Mobilicity chooses Ericsson to manage new 3G network

    -   Operator can focus more on customer's offering and market launch,
        leaving day-to-day operations to Ericsson

    -   Ericsson's first managed network operations contract in Canada - and
        second major contract in all of North America
    

TORONTO, April 27 /CNW/ - Mobilicity - combining mobile with simplicity - is one of the newest entrants in the growing Canadian wireless market. And the operator is serious about keeping things simple - today it's announcing a five-year managed network operations contract with Ericsson (NASDAQ: ERIC). By getting Ericsson to manage its 3G network, the company is freeing itself up to focus even more on creating value for its users. This means offering simple, flexible and affordable 3G voice and data services to the 16 million Canadians that its network will cover when fully launched.

Mobilicity previously selected Ericsson to design and build its 3G network. With plans to launch its 3G network, first in Toronto this spring, and later in Vancouver, Calgary, Edmonton and Ottawa, the urban operator sees the benefits of having Ericsson handle its day-to-day network operations. Ericsson will be responsible for front-and-back-office operations as well as field maintenance in Mobilicity's network.

"There's a huge benefit in having Ericsson monitor and maintain our state-of-the-art 3G network," says Dave Dobbin, president and CEO of Mobilicity. "No one knows how to run a network better than Ericsson. And, as a low-cost mobile operator, it makes a lot of sense to partner with best-in-class providers who can deliver significant cost-efficiencies and allow us to focus on our customers."

The Mobilicity 3G network will be handled by Ericsson's managed services organization which will provide operational competence and expertise right from market launch.

Loris Zaia, Vice-President and General Manager, Ericsson Canada, says: "We are delighted that another North American operator sees the benefit of our global scale and experience in managing operators' networks. Our cooperation with Mobilicity is particularly interesting when you realize we became a trusted managed services provider even before they launch their 3G network.

"Ericsson's has more than 40,000 service professionals and manages networks that serve over 410 million subscribers worldwide.

Notes to editors:

Mobilicity (DAVE Wireless)

Mobilicity, formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), is a Canadian wireless carrier. The company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than USD 3 billion of capital under management. Following the Canadian wireless spectrum auction, Mobilicity holds licenses which cover more than half of Canada's population in 10 of the 13 largest markets, including Toronto, Vancouver, Calgary, Edmonton and Ottawa. Mobilicity was recently named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

Press release from 2009: DAVE Wireless chooses Ericsson to build its 3G network

Ericsson's multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

    
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UPCOMING EVENTS

Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6

Ericsson Business Innovation Forum, Shanghai, China, May 17-18 (http://www.ericsson.com/ericsson/press/events/2010/business_innovation_forum/)

For more information please contact the Ericsson Media Relations Team.

About Ericsson's Managed Services offering

Ericsson has the telecom industry's most comprehensive managed services offering. It ranges from designing, building, operating and managing day-to-day operations of a customer's network, including end-user services and business-support systems, to hosting service-layer solutions and providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 100 contracts for managed services with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve more than 410 million subscribers worldwide.

SOURCE Ericsson Canada

For further information: For further information: Ericsson Canada: Patricia MacLean, Phone: (905) 206-7928, E-mail: patricia.maclean@ericsson.com; Ericsson Corporate Public & Media Relations: Phone: +46 10 719 69 92, E-mail: media.relations@ericsson.com; Ericsson Investor Relations: Phone: +46 10 719 00 00, E-mail: investor.relations@ericsson.com

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Ericsson Canada

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