First Choice Announces "BEST" Products Now Sold on the Shopping Channel

ABBOTSFORD, BC, Jan. 20 /CNW/ - First Choice Products Inc. (CNSX:FCI) (the Company") is pleased to announce that a number of the Company's BEST line of products - Organized Crafter, Ribbon Storage & Dispenser and Mini Stackables - are now being sold on The Shopping Channel. On January 19, 2010 FCI is participating in a day of programming focused on Crafts. The units are being shipped direct to the Shopping Channel customers from the First Choice Products' facility in Abbotsford, BC.

The Shopping Channel is a valuable compliment to FCI's existing distribution channels including e-commerce sites, consumer/trade shows and retailers throughout North America, distributors in the United Kingdom and Australia as well as the Company's proprietary e-commerce website www.bestcraftorganizer.com.

"BEST" Craft Organizer is a solid and proven performer in the Company product line with record revenues in 2007 and aggressive growth forecasts for 2010.

The Shopping Channel is a division of Rogers Media, a Canadian English language cable television home shopping channel headquartered in Mississauga, Ontario. It showcases various products throughout the day of which viewers can purchase either by telephone or internet. TSC also distributes a catalogue twice per year and owns an off-air outlet store located in Toronto.

First Choice Products Inc. is a CNSX listed consumer goods company located in Abbotsford, B.C. Canada. The Company has several successful product lines, with sales last year of approximately 1.7 million dollars, including the newly introduced Extreme Green putting green www.extremegreen.ca.

    
                           On Behalf of the Board;

                                 Dave Martens
                    President, First Choice Products Inc.
                           No. 6 - 2076 Townline Rd.
                           Abbotsford, B.C. V2T 6E5
                           Toll-Free (866) 719-2988
                            Office (604) 853-2655
                             Fax (604) 853-3119

    

THE CANADIAN NATIONAL STOCK EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

%SEDAR: 00002455E

SOURCE FIRST CHOICE PRODUCTS INC.

For further information: For further information: Kevin Beaulieu, President, Bellbeau Capital Corp., No. 810 - 475 Howe St., Vancouver, B.C., V6C 2B3, Toll-Free (866) 944-8674, Office (604) 634-3665, Fax (604) 634-3659

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FIRST CHOICE PRODUCTS INC.

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