Fire up the Grill! Walmart Introduces 100% Canadian AAA Angus Beef in Time for the Long Weekend

Announcement furthers retailer's commitment to the best of Canada's fresh meat and produce

MISSISSAUGA, ON, May 11, 2017 /CNW/ - Starting today, every cut of beef Walmart now sells is 100% Canadian AAA Angus beef. This announcement signals a further commitment from the retailer in offering top quality, fresh meats and produce at affordable prices. Walmart customers can now enjoy an assortment of 100% Canadian AAA Angus Beef cuts including Striploin Steak, Boneless Sirloin Tri-Tip Steak, Beef Strip Loin Medallion, Bone in Strip Loin Steak, Beef Top Sirloin Steak and more, arriving in time for the long weekend and the kick-off of the barbecue season.

"We're very excited to be able to offer 100% Canadian AAA Angus beef at Walmart, premium-grade quality beef at the same low prices," said Paul Del Duca, senior vice president, fresh foods at Walmart Canada. "We encourage customers to try the new beef, even if they haven't considered Walmart for their steaks or other cuts of beef in the past."

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Canadian AAA Angus Beef at Walmart:

Great Taste. 100% Canadian AAA grade Angus beef is butcher-quality meat with the optimal amount of marbling for great flavour.
Locally Sourced. From Canadian farms and ranches with ideal conditions for raising Angus beef cattle and supporting hard-working Canadians who care about sustainability and quality.
Better Quality. Same Low Prices. The beef has changed. The prices remain low.  
100% Satisfaction Guarantee. If you are not fully satisfied with the quality and freshness of any fresh beef product, simply bring it back with your receipt for a full refund.

"By committing to only carrying Canadian AAA Angus Beef, Walmart is telling beef farmers from coast-to-coast they recognize and appreciate premium-grade quality beef and so do their customers," said Martin Lemoyne from Canada Beef. "We thank Walmart for supporting the beef industry and making top quality beef more accessible to Canadians."

To learn more about Canadian AAA Angus Beef, including recipes and grilling tips, visit Walmart.ca/beef.

Walmart also carries Canada No.1 grade fruits and vegetables, an expanded selection of organic produce as well as 100% Canadian air-chilled chicken, pork and salmon available at low prices every day.

About Walmart Canada
Walmart Canada operates a chain of 410 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, Walmart.ca, is visited by 600,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated $275 million to Canadian charities. Additional information can be found at walmartcanada.cafacebook.com/walmartcanada and at twitter.com/walmartcanada.

SOURCE Walmart Canada

For further information: For media inquiries, please contact: Felicia Fefer, Manager, Marketing Communications, Walmart Canada, ffefer@wal-mart.com


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