Fila Canada kicks off the 2012 holiday season with e-commerce and great
MISSISSAUGA, ON, Nov. 29, 2012 /CNW/ - The wait is over and this holiday
season, Canadian lovers of the iconic Fila brand will now be able to shop online. In 2011, in celebration of their 100th anniversary, Fila Canada launched a microsite and social media platform
in an effort to expand their digital presence, as well as build and
engage their online community.
This year, Fila Canada wants to provide their consumer with access to a
wider range of the collection, which includes apparel categories of
Function (performance), Form and Fusion (lifestyle) and F-Box
(heritage). The online store will be offering men's and women's apparel, footwear
and accessories along with children's footwear and sports and
recreation equipment. To celebrate the launch, Fila is offering 25% off your purchase and
free shipping on purchases over $100 until December 21st.
"The launch of Fila online shopping in Canada is an exciting opportunity
for us to enhance our connection and engage directly with our growing
online community." says Russ English, President of Fila Canada.
Be sure to visit the website, Facebook and Twitter for details of the Grand Opening as well as exciting new deals and
contests…including a chance to win a trip for two to Italy!
Visit: www.filacanada.com | www.facebook.com/FilaCanada | www.twitter.com/filacanada
Established in 1911 in the town of Biella at the foot of the Northern
Italian Alps, the Fila brand is synonymous with style. Created by two
brothers, Fila began as a premium manufacturer of ski apparel. In 1973,
the brand launched its global sportswear line and produced the first
seamless polo shirt—an innovation that earned Fila its reputation as
the quality-driven lifestyle and sportswear brand that consumers know
and love today. Fila is distributed in Canada by RMP Athletic Locker
About RMP Athletic Locker Ltd.
Established in 1977, in Mississuaga, Ontario, R.M.P. Athletic Locker is
one of Canada's leading sports apparel and footwear companies. The
company designs, manufactures, and distributes technical and lifestyle
products under a range of brand names including Ripzone, Powder Room,
Brooks, Teva, Umbro, Fila, Viral, Sportcraft and Eira.
For further information:
firstname.lastname@example.org; 416.365.3630 ext. 224