Feed it Forward and Award $100,000 to Canadians Who Support Others by Nourishing Their Potential Through Good Food and Innovation

Maple Leaf surprises 10,000 families across Canada on Family Day with free groceries and savings to kick-off national giving campaign

MISSISSAUGA, ON, Feb. 16, 2016 /CNW/ - Yesterday, Maple Leaf Foods was proud to kick-off Feed it Forward on Family Day, a national recognition program to honour selfless Canadians who improve people's lives and make their communities better with good food.

"Food is a powerful means to build community and individual capacity," said Lynda Kuhn, SVP, Sustainability and Public Affairs, Maple Leaf Foods. "Despite the current economic environment, countless Canadians continue to volunteer and work tirelessly to help people lead better, healthier lives with good food.   They are finding ways to help people eat well – and we want to support them."

Canadians are encouraged to nominate a volunteer or an employee of a not-for-profit organization or community group who is deeply committed to improving people's lives with good food, nutrition and skill building.

Whether they have put in place a program to nourish school children, deliver food and nutrition education for people who need support, or use food as a way to bring people together and teach valuable life skills – Maple Leaf wants to hear about them.

Ten nominees will be selected across Canada to receive a $10,000 donation towards his or her charitable cause. One special nominee and the person who nominated them will also receive a year's worth of free Maple Leaf groceries. The nominator will have the opportunity to present the person they nominated with the donation cheque at a gratitude BBQ hosted by Maple Leaf this summer (2016).

"The reality that 1 in 8 families and 1 in 6 children face hunger on a regular basis is inconceivable in a country with as much abundance as Canada," added Ms. Kuhn. "Let's Feed it Forward to thank and recognize the people in our communities who have made a positive difference by feeding the potential of others."

For more information, complete rules and regulations and to submit a nomination, visit: http://www.mapleleaf.com/feed-it-forward-donation/ and #FeeditForward on Twitter.

B-Roll Footage and Pictures are available at:

Maple Leaf's Grocery Drop

Beginning Family Day (ON, AB, SASK), Maple Leaf's people and friends are surprising 10,000 Canadians with free "grocery drops" across the country. The drops begin in the Greater Toronto Area on Feb. 15 and will extend to Vancouver, Victoria, Calgary, Edmonton, Regina, Saskatoon, Winnipeg, Ottawa, Montreal, Quebec City, New Brunswick, Nova Scotia, Newfoundland and Prince Edward Island throughout February.

About Maple Leaf Foods

Maple Leaf Foods Inc. is a leading Canadian consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. The Company employs approximately 11,500 people across Canada and exports to global markets, including the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).

SOURCE Maple Leaf Foods Inc.

Video with caption: "Maple Leaf Feeds it Forward on Family Day with free groceries.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160216_C7353_VIDEO_EN_621314.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20160216_C7353_PHOTO_EN_621314.jpg&order=1&jdd=20160216&cnum=C7353

Video with caption: "Maple Leaf Feeds it Forward on Family Day with free groceries.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160216_C7353_VIDEO_EN_621316.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20160216_C7353_PHOTO_EN_621316.jpg&order=2&jdd=20160216&cnum=C7353

Video with caption: "Maple Leaf Feeds it Forward on Family Day with free groceries.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160216_C7353_VIDEO_EN_621318.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20160216_C7353_PHOTO_EN_621318.jpg&order=3&jdd=20160216&cnum=C7353

For further information: Media Contact: David Bauer, Director, Public Affairs, david.bauer@mapleleaf.com, 905-285-1510

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