FarmVille General Manager and Studio Vice President, Bill Mooney, to Provide
Opening Keynote for 2010 Game Developers Conference Canada


    
    Featured Speakers from EA, Ubisoft, Obsidian, and Others Announced for
    Conference on May 6-7, 2010; Early Registration Discounts Ends Tomorrow,
    Wednesday, March 31





    
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<p><span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">March 30</span> /CNW/ -- <span class="xn-person">Bill Mooney</span>, a Vice President at Zynga and General Manager of FarmVille will deliver a keynote address at the 2010 Game Developers Conference(TM) <span class="xn-location">Canada</span> (GDC <span class="xn-location">Canada</span>).  The lecture will take place on <span class="xn-chron">Thursday, May 6th</span> at the <span class="xn-location">Vancouver</span> Convention Centre.  Additionally, a new set of featured speakers has been announced for the upcoming conference, which will address several key focal points for the event, including new distribution models, developing new global titles, and managing established franchises.  Attendees will gain insights into new business opportunities with sessions addressing iPhone Games, Digital Distribution and Social Games alongside tracks focused on best practices in Game Design, Business/Production and Programming.</p>
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<p>GDC <span class="xn-location">Canada</span> will return for a second year to the <span class="xn-location">Vancouver</span> Convention Centre in <span class="xn-location">Vancouver</span>, BC from May 6-7, 2010. The Game Career Seminar also returns to GDC <span class="xn-location">Canada</span> as a one-day event for students and individuals who want to break into the videogame industry.  GDC <span class="xn-location">Canada</span> is presented by Reboot Communications and UBM TechWeb Game Network, the organizers of the industry-leading Game Developers Conference.  Early registration discounts end tomorrow, <span class="xn-chron">Wednesday, March 31st</span>.  For more information, including pass options and group sales discounts, visit the official website: <a href="http://www.GDC-Canada.com">www.GDC-Canada.com</a>.</p>
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<p>A veteran game developer from such major game publishers as Activision and LucasArts, <span class="xn-person">Bill Mooney</span> joined San Francisco-based social games developer Zynga in 2008 and quickly became a Vice President at Zynga and GM of FarmVille. Mooney's experience extends beyond the realm of videogame development, having worked for 5 years as a trial lawyer, as well as stints writing for television programs, both animation and live-action.  At Zynga, Mooney helped develop the wildly popular Mafia Wars and FarmVille titles, helping to establish both franchises as pioneering social games.</p>
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<p>Mooney's keynote, entitled, "Building Social Games: Games at the Speed of Light," will touch on the development of FarmVille and Mafia Wars, and the growing popularity and fanbase that has quickly ballooned to over 85 million active users.  Attendees will walk away with a deeper understanding of the rapidly evolving social gaming space and where it is poised to go, and with insight into viral propagation across the world, the low barriers to entry which create agile competition, and the rapidly changing and imperfectly understood marketplace.</p>
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<p>"Bill's keynote is a perfect fit for GDC <span class="xn-location">Canada</span>," said Izora de Lillard, event director.  "Zynga is at the forefront of an exciting gaming space, and the over 85 million players of FarmVille and Mafia Wars can attest to the future prospects of this genre. Mooney's keynote illustrates the need for continued industry innovation that not only applies to the social gaming space but to the traditional gamer experience as well. GDC <span class="xn-location">Canada</span> will be a great opportunity to learn more about these trends along with how this thinking applies to the core tenets of game development."</p>
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<p>GDC <span class="xn-location">Canada</span> features a roster of speakers that are on the front lines of the technical innovation and business strategies needed to lead their studios to continued success. These featured speakers include:</p>
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    -- Jason Bailey, GM of Virtual Currencies, Adknowledge
          Session: Social Games - 85 Million Farmers Can't All Be Wrong
    
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    -- Sinjin Bain, V.P. EAP - Worldwide Biz Dev, Electronic Arts
          Session: Ask The Decision Makers -Find Out What Publishers Want
           and How to Get What You Want
    
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    -- Stephen Hill, 3D Technical Lead, Ubisoft
          Session: Rendering with Conviction
    
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    -- Feargus Urquhart, CEO, Obsidian Entertainment
          Session: Contract Negotiations
    
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    -- Jeremy Walker, Senior Tools Programmer, Ubisoft
          Session: Reflection for Tools Development



    
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<p>In addition to all of the conference's editorial content, GDC <span class="xn-location">Canada</span> features an expo hall and a host of evening networking events.  For more information about content and registration information for GDC <span class="xn-location">Canada</span> 2010, visit <a href="http://www.GDC-Canada.com">www.GDC-Canada.com</a>.</p>
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    About the UBM TechWeb Game Network
    
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<p>A core provider of essential information to the professional game industry, the UBM TechWeb Game Network - formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference(TM) <span class="xn-location">Europe</span>, the Game Developers Conference(TM) <span class="xn-location">China</span>, the Game Developers Conference(TM) <span class="xn-location">Canada</span>, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards.</p>
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    About UBM TechWeb, a division of United Business Media
    
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<p>UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses - media solutions, marketing services and professional information - UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek,  Light Reading and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.</p>
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    About Reboot Communications
    
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<p>Reboot Communications Ltd. is a Canadian company based in British Columbia, that specializes in organizing and implementing national and international conferences focused on information technology, public safety, privacy and security, health, electronic gaming and sustainability. Over the past fourteen years, Reboot has provided a full spectrum of conference management services to the private and public sector, including: marketing and communications, logistics, agenda development, sponsorship sales, research and intergovernmental expertise.  For more information please visit:  <a href="http://www.rebootconference.com/">http://www.rebootconference.com/</a>.</p>
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    Contact:           Teresa Tyndorf / Brian Rubin
                       fortyseven communications
                       323.658.1200 / 212.391.4707
                        teresa@fortyseven.com /
                        brian@fortyseven.com
    
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                       Ahmad White
                       UBM TechWeb Game Network
                       415.947.6207
                       awhite@think-services.com








    

For further information: For further information: Ahmad White of UBM TechWeb Game Network, +1-415-947-6207, awhite@think-services.com; Teresa Tyndorf, +1-323-658-1200, teresa@fortyseven.com, Brian Rubin, +1-212-391-4707, brian@fortyseven.com; both of fortyseven communications Web Site: http://www.gdc-canada.com

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