Eyereturn Marketing continues expansion with the best talent and integrated technology offering
TORONTO, Jan. 20, 2016 /CNW/ -- Eyereturn Marketing, the leading buy side platform and integrated technology suite, has unlocked real-time audience targeting on its self-service platform, Eyecontrol. Advertisers can directly tap into Eyereturn's interest-based segments for more granular audience targeting to high-value consumers across North America. Using Eyecontrol, advertisers can access over 350 unique segments such as motorcyclists, winter sports enthusiasts and pop music fans built from Eyereturn's proprietary data management platform.
Eyecontrol offers additional advanced targeting features allowing advertisers to:
- Build custom geo-fences around desirable locations with the click of a button.
- Retarget both your website and brick & mortar store visitors with customized messages.
- Access key comScore advertising metrics and target based on Viewability, Category Ranking, Media Metrix and more.
- Access the Eyereturn PMP (private marketplace) for premium placements or prioritized bid inventory not available on the open exchange.
Learn more by watching the Eyecontrol Demo Video: http://eyereturnmarketing.com/platform/dsp/
"EyereturnTECH never stands still, employing agile development to continuously release new products and features. With a seamless integration of front-end design and data driven back end, the Eyereturn platform is relentlessly focused on increasing advertiser ROI," said Tim Stoute, the CTO and Co-CEO at Eyereturn.
Brandon Ghaeli appointed as the new Director of Sales & Partnerships
Prior to his role as Director of Sales, Brandon focused on creating integrated platform solutions across Eyereturn's technology suite. As the Director of Sales & Partnerships, Ghaeli will be responsible for managing client relationships and driving growth. "Brandon intrinsically understands Eyereturn's strategic vision, is proficient in all elements of Eyereturn's tech stack and is known for executing successful multi-faceted digital marketing campaigns," said Renée Hill, CEO of Eyereturn. "Brandon's passion for digital advertising has helped drive innovation at Eyereturn and he has emerged as the natural leader of the sales team as we continue to develop, educate and execute the most ground-breaking digital campaigns in the industry."
Eyereturn Marketing is the premier buy-side platform and integrated technology suite transforming the way brands reach consumers online. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service & retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.
For more information contact:
Skai Spooner, Marketing Manager
416-929-4834 ext #295
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SOURCE Eyereturn Marketing