A new self-serve platform that puts power back in the hands of advertisers
TORONTO, Oct. 27, 2016 /CNW/ -- Leading advertising platform Eyereturn Marketing is introducing a self-service ad-server, Campaign Manager+, to enable advertiser control of their entire online media campaign. Advertisers can now create, serve, analyze, measure intent and attribution for all of their digital buys.
"I am thrilled to launch Campaign Manager+," says Renee Hill, Co-CEO and President of Eyereturn. "In a world of walled gardens 'grading their own homework', Eyereturn offers a solution that puts the power back in advertiser hands, offering multi-platform auditing and attribution analysis. There has never been a more important time to launch this much-needed product in the online ecosystem," says Hill.
With the addition of Campaign Manager+, the Eyereturn buy side platform now features all the tools and partnerships required to create custom data segments, optimize, track, re-target and serve every type of online media, including mobile, rich, dynamic, API driven and video formats. This represents the final step on Eyereturn's path to becoming a SaaS company, offering self-service ad-serving and programmatic media-buying in addition to Eyereturn's full service offering.
"Based on my experience with the Eyereturn managed service ad-serving product over the last 10 years, I'm excited to see their evolution into the self-serve market," says Spiro Paravantes, Group Media Director, Innocean Worldwide Canada. "From trafficking to reporting, Eyereturn has always been exceptionally fast, innovative, responsive and accurate in a very competitive industry."
"Having worked directly with Eyereturn for many years, I know that the technology behind their ad-server has been thoughtfully developed over a long time on top of proven architecture. Campaign Manager+ offers scalability, speed, and an exceptionally user-friendly interface," says Will Doherty, VP of Business Development, Index Exchange.
"Online advertisers continue to demand transparency and high ethical standards baked into their media investments. As the landscape continues to increase in complexity, the need for simplified, robust, multi-channel measurement will follow. It's a great day for the online advertising industry as an independent ad tech provider rises to the market challenge," says Sonia Carreno, President, IAB Canada.
Eyereturn Marketing is the premier buy-side platform and integrated technology suite designed to simplify the campaign management process. Through one platform, clients get access to the Eyereturn ad-server, DSP, DMP, campaign analytics, verification service & retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.
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SOURCE Eyereturn Marketing