Industry ready to take advantage of increased opportunities
TORONTO, Jan. 28, 2013 /CNW/ - Canada Beef Inc. celebrated the
announcement today by Agriculture and Agri-Food Minister Gerry Ritz
that effective February 1, 2013, Japan will further amend its beef
import requirements enabling Canadian beef from cattle under 30 months
of age to be eligible for shipment to Japan. This decision will
greatly increase the amount of product eligible for export and could
potentially double Canadian beef sales to Japan.
The Japanese market is highly valued to the Canadian beef and veal
industry. During the past few years, Canadian beef shipments to Japan
have ranged between 15,000 to 16,000 tonnes, valued between $70 to $75
million per year. The expanded import requirements could see these
values increase to $140 to $150 million per year.
"Canada's beef and veal industry is grateful for the continued hard work
and dedication of Agriculture Minister Ritz, International Trade
Minister Ed Fast, the Market Access Secretariat and the Canadian
Cattlemen's Association for working to secure greater market access in
Japan for Canadian beef and veal," said Rob Meijer, President of Canada
Beef Inc. "Japanese customers will soon enjoy increased availability
of high quality Canadian beef, and Canada's cattle producers and beef
industry will greatly benefit from increased trade with Japan."
Japan closed its market to Canadian beef after the discovery of a case
of Bovine Spongiform Encephalopathy (BSE) in a Canadian-born cow in May
2003. In December 2005, Japan reopened its market to Canadian beef
from cattle under 21 months of age.
This limitation presented a significant challenge to Canada's ability to
supply beef to Japan on a year-round basis as the majority of Canadian
calves are born in the late winter and early spring, thus limiting the
amount of beef from cattle that could qualify for export between
December and April. The amended import requirements will allow
Canadian exporters to offer a steady supply of Canadian beef year-round
providing Japanese trade partners the security of supply they need to
make long term commitments to Canadian beef.
"Canada Beef Inc. is positioned to work with our trade partners to take
advantage of the newly expanded market access. We are committed to
working with cattle producers, packers, and Canadian trade
commissioners abroad to increase awareness of the Canadian beef brand,
optimize the value for Canadian beef products, and continue to build
strong relationships in Japan to ultimately increase demand for
Canadian beef," added Meijer.
Canada Beef Inc. is the cattle producer-funded and run organization
responsible for domestic and international beef and veal market
development. It has offices in Canada, Mexico, Japan, Hong Kong, China,
Taiwan and South Korea. Canada Beef Inc. works to increase awareness of
the Canadian beef brand and build strong relationships with trade
customers and partners. These efforts increase demand for Canadian
beef and value producers receive for their cattle.
SOURCE: Canada Beef Inc.
For further information:
President, Canada Beef Inc.
VP, Corporate Affairs and Operations, Canada Beef Inc.