MONTREAL, April 14, 2016 /CNW Telbec/ - Le Journal de Montréal, Le Journal de Québec and 24 Heures are very pleased to acknowledge the 2015 Q4 Vividata survey results, which measured readership levels of the country's leading newspapers for 2015 as a whole. In all, these three dailies attract more than 4 million readers every week. These data also show that more than one out of two people (56%) in Quebec choose Le Journal de Montréal, Le Journal de Québec or 24 Heures as their source of news on the platform of their choice (print, web and mobile)¹.
3.3 million readers in Quebec choose Le Journal de Montréal!
Le Journal de Montréal reaches 3.3 million readers every week across all platforms1; in addition, it is Quebec's Number 1 daily. While La Presse stopped publishing its weekday print edition at the end of 2015, the print version of Le Journal de Montréal remains just as popular with nearly 2.5 million weekly readers2. Also, comScore data confirm that the journaldemontreal.com site reached a peak of 2.7 million unique visitors3.
70% of people in Quebec City choose Le Journal de Québec!
Every week, Le Journal de Québec reaches 70%4 of Quebec City residents across all platforms, making it the most widely read daily in Quebec City. Le Journal de Québec holds the top-ranking position, 7 days a week4, in its print and digital versions. The comScore study also confirms that the journaldequebec.com site remains the favourite among Quebec City residents with 1,209,000 unique visitors a month, which is 16.5% more than its competitor3.
17,000 new subscriptions to the print editions of Le Journal de Montréal and Le Journal de Québec
In addition to these solid results, the number of subscriptions to Le Journal de Montréal and Le Journal de Québec continued to grow with 17,000 new subscriptions for the print edition, which represents a 10% increase5. This rise shows that readers care about their print newspaper.
Le Journal de Montréal and Le Journal de Québec, leaders in the field of new media
The various Journal de Montréal and Journal de Québec digital platforms have helped the newspapers position themselves as leaders in the field of new media in Quebec. Among the innovations, their web sites adapt to all screens and the customizable and free J5 mobile application was designed for smartphone and Apple Watch users. Also, since this past December, Le Journal de Montréal and Le Journal de Québec are the first French-language media in Canada to publish content on Facebook Instant Articles.
Le Journal de Montréal and Le Journal de Québec continue to innovate
In recent months, Le Journal de Montréal and Le Journal de Québec have continued to innovate by providing their readers with even richer and more diversified content and their advertisers with new business opportunities. The innovations include the 360° platform, an unprecedented and spectacular concept that provides businesses with a new way of presenting their products on our digital platform. Le Journal was Quebec's first major media to acquire a professional drone that can capture images from otherwise inaccessible vantage points and create new content for our digital platforms.
24 Heures: 1 million readers every week!
Free daily 24 Heures reaches more than one million readers every week across all platforms6. Among these, 334,000 – or nearly a third (32%) – are aged 18 to 346. In addition to its exclusive distribution in the AMT network and availability at more than 1,025 target locations (schools, gyms and cafés), 24 Heures now benefits from more effective distribution: proactive hand-to-hand distribution involving more staff and longer distribution hours.
"In addition to showcasing the great popularity our dailies enjoy, these excellent results validate our decision to rely on all of our products while continuing to innovate on the digital front. Our various platforms provide readers with a choice and advertisers with advertising options that address specific marketing needs," says Lyne Robitaille, Senior Vice-President, Newspapers, Quebecor Media Group.
Le Journal de Montréal, Le Journal de Québec and 24 Heures take this opportunity to express their heartfelt thanks to their 4 million readers and valued advertisers for these excellent results.
About Quebecor Media Group's newspapers
Quebecor Media Group newspapers include Le Journal de Montréal, Le Journal de Québec and 24 Heures, available in print and digital versions. Quebecor Media Group newspaper content can be read on all digital platforms, including the journaldemontreal.com, journaldequebec.com, and journaldemontreal.com/24heures web sites as well as the Journal de Montréal and Journal de Québec free customizable J5 mobile application.
1Vividata Q4 2015, Province of Quebec, 12 +, 5/7-day cumulative, print, web, mobile.
²Vividata Q4 2015, Province of Quebec, 12 +, 7-day cumulative, print version only.
3comScore, Canada, Media Metrix Multi-Platform, January 2016.
4Vividata Q4 2015, Quebec City CMA, 18+, 7-day cumulative, print, web, mobile.
5Internal data, March 2016 vs 2015.
6Vividata Q4 2015, Montreal CMA, 12+, 5-day cumulative, print, web, mobile.
SOURCE Quebecor Media Group
For further information: Véronique Mercier, Vice-President, Communications, Quebecor Media Group & Groupe TVA inc., C. 438-390-0876, firstname.lastname@example.org