Everfresh(TM) eliminates odor naturally!

CHICAGO, March 12 /CNW/ - neatfreak!, a global leader in innovative home organization products, announced today the introduction of everfresh(TM) laundry bags, baskets and hampers that provide consumers with an all-natural approach to odor control.

Beginning Spring 2010, neatfreak! will offer a new line of smart, stylish laundry products featuring everfresh(TM), a 100% natural way to eliminate odor.

everfresh(TM) is an innovative patented technology with environmentally friendly enzymes built into the fabric. These enzymes digest organic materials that cause odor converting them into water and CO2. The result is a laundry solution that is odor-free and works continuously for the life of the product to eliminate odor.

"The global market for odor-eliminating products has exploded in recent years and these new laundry products from neatfreak! will literally give consumers a fresh approach for combating household odors," said John Collins, Chief Marketing Officer. The key to neatfreak!'s line of products with everfresh(TM) is the use of powerful and beneficial enzymes. These occur naturally in the world around us and neatfreak! has adapted that proprietary science in their new line. Collins believes this is truly a milestone for the category and industry. It's safe, effective and affordable. Imagine no more smell from your laundry vessels. The result is a series of stylish home organizational products that not only look great, but that are "Always Fresh-Always Clean."

neatfreak! debuts the everfresh(TM) product line at The International Home and Housewares Show in Chicago, March 14-16, 2010 and made available at key retailers this year.

visit www.neatfreak.com to learn more about neatfreak!'s laundry line with everfresh(TM).

About neatfreak!

For more than 30 years, neatfreak! designs, manufactures and distributes innovative products to retailers in Canada, the United States, Europe and Asia. A privately owned company with their head office located in Toronto, Ontario and a U.S. office in Long Valley, New Jersey.

Neatfreak! makes it easier and faster to organize every aspect of your life, from the laundry room to the bedroom. In short, neatfreak! provides imaginative solutions that make your life easier, keep things organized and help you control chaos.

SOURCE NEATFREAK GROUP INC.

For further information: For further information: For more details about everfresh(TM) and innovative home organizing products, contact Eleni Kakoyianni, Marketing Manager, Trained Professional Organizer (TPO), at (905) 624-6262, ext. 293

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NEATFREAK GROUP INC.

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EVERFRESH

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