LONDON, Nov. 5, 2012 /CNW/ - The World Travel Market Global Trends Report 2012 has been released today, November 5, at the World Travel Market, the
leading event for travel and tourism worldwide. The report highlights
the nine key emerging travel and tourism trends worldwide, looking at
how the global, regional and national political, social and economic
situation is shaping the travel industry.
Americas: The Attraction of Forbidden Lands
Since 2010, countries previously off-limits to American tourists have
become open; benefiting economically from tourism revenue. Caroline
Bremner, Head of Travel and Tourism Research at Euromonitor said, "It's
a small but growing market. Most US visitors to previously banned
countries are expected to come from the Baby Boomer generation."
Europe: BRIC's Grand Shopping Tour
Brazil, Russia, India and China are embracing shopping tourism in key
European destinations. Dynamic economic growth has led to rapidly
increasing disposable income levels in these countries. Together with
increased awareness of an improved quality of life, consumers from BRIC
countries are keen to spend more on travel.
Middle East: Rise of Shopping Hotels
Big spenders with cash are driving the trend for Middle Eastern hotels
built inside shopping malls. Wealthy consumers from Bahrain and Saudi
Arabia have disposable income and love shopping, thus mega-malls in the
Middle East are booming. Shopping malls and associated hotel
developments are key elements in the recovery of tourism, which saw a
difficult year in 2011.
Africa: Destination Nollywood
Nigeria's massive film industry, dubbed Nollywood, is the world's second
largest film industry in volume terms, after India's Bollywood and
ahead of Hollywood, with more than 2,000 films produced annually. The
increasing popularity of Nollywood in many African countries will be a
major growth driver with the leisure sector attracting film fans.
Global Village: Digital Detox
In a time when technology is an intrinsic part of everyday life, with
more consumers addicted to their devices, some hotels are going against
the tide, helping guests to check in and switch off. Some hotels are
offering "technology-free" packages as an escape for busy travellers.
Travel and tourism reports worldwide:
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SOURCE: Euromonitor International
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