ETALK Wins TIFF(R) with Most-Watched Coverage Six out of Seven Nights


    
          - ETALK delivers 14% per cent more viewers than any other
               Canadian entertainment newsmagazine during the
                   Toronto International Film Festival(R) -

            - 20% more viewers tuned-in this year over last year -
    
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<p><location>TORONTO</location>, <chron>Sept. 21</chron> /CNW/ - Once again, ETALK is Canada's most-watched entertainment brand. Six out of seven nights, more viewers tuned to ETALK more than any other show for coverage of the <location>Toronto</location> International Film Festival, a ratings snapshot over the course of the 10-day festival concludes. With an average daily audience of 488,000 viewers, an increase of 20% over last year (407,000), CTV's ETALK was Canada's No. 1 source for TIFF coverage, delivering 14% more total viewers across the 10 days of the festival (Sept. 10-19) than ET <location>CANADA</location> (Global; 428,000).</p>
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<p>ETALK delivered more viewers on average in the key Adult 25-54 demographic, delivering 21% more viewers than the competition (188,000 ETALK vs. 156,<chron>000 ET</chron> <location>CANADA</location>). In addition, ETALK averaged 5% more viewers on a daily basis than ET <location>Canada</location> among total viewers in the Festival's home market.</p>
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<p>"This year ETALK's strategy was to bring the film festival back to our viewers with the most comprehensive on air coverage and with our hands-on experiences throughout Yorkville," said Morley Nirenberg, Executive Producer, ETALK. "We were thrilled to team-up with new and returning partners this year and we couldn't be happier that viewers once again responded to our efforts by crowning us No. 1 for another year."</p>
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<p>By delivering a Canadian perspective on stories that are relevant to the Canadian audience, ETALK has established itself as Canada's premiere entertainment source. Backed by Canada's largest entertainment newsroom, ETALK hosts <person>Ben Mulroney</person> and <person>Tanya Kim</person> were at the helm for 10 days of ETALK's extensive and exclusive Festival coverage. Mulroney and Kim, working with ETALK correspondents Lainey, <person>Traci Melchor</person>, and Danielle McGimsie, ensured that every red carpet, gala, and sizzling after-party was covered, shooting more than 350 interviews, and delivering top-notch stories throughout the Festival.</p>
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<p>Each night, ETALK took viewers on an all-access tour of the festival including a 30-minute exclusive LIVE AT ETALK special with first-time director Drew Barrymore. <location>Toronto</location> fans were able to get up close and personal with Barrymore in the ETALK studio as she shared details on her directorial debut Whip It, starring Canada's own <person>Ellen Page</person>.</p>
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<p>As well, ETALK brought the Festival experience to fans with a fantastic group of partners including: LG with the ETALK LG FilmFest Lounge (at the Intercontinental Hotel); Teatro Verde; the Four Seasons Hotel; the Park Hyatt; Sephora; ROOTS; Sassafraz; and Grey Goose for the Grey Goose ETALK Festival Guide; <person>Kenneth Cole</person>; VISA Life on the Red Carpet (for all of ETALK's red carpet coverage); and RBC Emerging Artist segments on ETALK.</p>
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<p>CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada's most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. CTV Inc. is owned by CTVglobemedia Inc., Canada's premier multi-media company, which also owns Canada's national newspaper, The Globe and Mail. CTV is the official broadcaster of the <location>Vancouver</location> 2010 Olympic and Paralympic Winter Games and <location>London</location> 2012 Games of the Olympiad. More information about CTV may be found on the company website at <a href="http://www.ctv.ca">www.ctv.ca</a>.</p>
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    Source: BBM Canada, preliminary overnight data, 2008 = BBM
    Nielsen Media Research.
    

For further information: For further information: Eleni Tenuta, CTV Inc., (416) 384-5057, eleni.tenuta@ctv.ca; Emily Young Lee, CTV Inc., (416) 384-3004, emily.younglee@ctv.ca


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