ET Canada's TIFF Coverage Wins Where It Matters

    
                 40% MORE TORONTONIANS 18-49 CHOOSE ET CANADA
                             COVERAGE OVER ETALK

             ET CANADA ALSO WINS THE WEEK NATIONALLY IN THE SAME
                               KEY DEMOGRAPHIC

                         For artwork, please visit:
                           www.canwesttvmedia.com
    

TORONTO, Sept. 22 /CNW/ - The results are in. Global's ET Canada surpassed the competition with its unmatched coverage of the Toronto International Film Festival (TIFF). ET Canada beat etalk nationally and in all three metered markets in the advertiser-friendly A18-49 demo over the course of the 10-day Festival.

From its brand new Festival Central headquarters in the heart of Yorkville, ET Canada kicked things into high gear, showcasing its presence with wall to wall coverage and three nights of exclusive movie celebrations. ET Canada hosted an array of A-list talent including Woody Harrelson, Julianne Moore, Amanda Seyfried, Bill Nighy, Julie Christie, Christopher Plummer, Viggo Mortensen to name a few, and gave fans more of what they wanted with one-on-one interviews and access to the hottest events.

    
    ET CANADA (7pm ET/7:30pm PT) TIFF DATA HIGHLIGHTS (A18-49):
    -----------------------------------------------------------
    -  Won the TIFF period nationally, and across all key markets
    -  In Toronto, the heart of the Festival, 40% more viewers chose
       ET Canada as their entertainment source over etalk
    -  34% growth versus last fall's ET Canada Festival coverage nationally

    Time Period: September 10-18, 2009
    -------------------------------------------------------------------------
    A18-49
    Program         Channel      Time  National  Toronto  Vancouver  Calgary
    -------------------------------------------------------------------------
    ET CANADA  Global Total  19:00:00   175,600   52,000     19,400    8,000
    -------------------------------------------------------------------------
    ETALK         CTV Total  19:00:00   160,300   35,400      7,400    7,700
    -------------------------------------------------------------------------
    

Viewers can log onto GlobalTV.com at anytime to catch up on highlights from ET Canada Festival Central 2009.

Source: All data, as of August 31st 2009, BBM Canada PPM Overnight Data based on Adults 18-49 unless otherwise indicated.

SOURCE Global Television

For further information: For further information: Media Contact: Jacqueline Kendall, Global Television, (416) 934-7850, jkendall@canwest.com


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