ET And ET Canada Deliver The Most Watched Grammy(R) Coverage

    
       Entertainment Tonight Sees Its Highest Audience in Three Years
                         Surpassing 1 Million Viewers

                         For artwork, please visit:
                           www.canwesttvmedia.com
    

TORONTO, Feb. 2 /CNW/ - Global's ET and ET Canada, Canada's most watched hour of entertainment news, once again trumped the competition yesterday with their post-award show coverage of the 52nd Annual GRAMMY(R) Awards.

Witnessing its highest national audience in more than three years, Entertainment Tonight garnered over 1 million viewers for its coverage last night, outperforming eTalk by 116% nationally (Ind 2+) and 164% (A18-49).

Following this, ET Canada's GRAMMY(R) coverage garnered over 600,000 viewers, beating out its head-to-head competition Access Hollywood by 33% (Ind 2+). This is a 32% increase in audience versus its season to date average.

Additional highlights include:

    
    -  ET and ET Canada outshone CTV's eTalk and Access Hollywood by 77%
       nationally in the key Adults 18-49 demo
    -  Global's entertainment news hour also won in all three metered markets
    

Plus, with final audience data now available for Sunday night's GRAMMY(R) broadcast, BBM Canada now confirms that over 9.9 million people - that's almost 1 in 3 Canadians - watched all or part of the Award show on Global.

    
    -----------------------------------------------------
                                           National
    -----------------------------------------------------
           Program         Channel     Ind 2+    A18-49
    -----------------------------------------------------
          ET Canada         Global    600,100    215,800
    -----------------------------------------------------
    Entertainment Tonight   Global   1,038,100   446,300
    -----------------------------------------------------
    Global Entertainment News Hour    819,100    331,050
    -----------------------------------------------------

    -----------------------------------------------------
            eTalk           CTV       481,200    168,800
    -----------------------------------------------------
       Access Hollywood     CTV       450,500    204,900
    -----------------------------------------------------
    CTV Entertainment News Hour       465,850    186,850
    -----------------------------------------------------
    

Source: BBM Canada PPM - Preliminary Overnight Data. Grammy data based on 2+ reach.

SOURCE ET CANADA

For further information: For further information: Media Contact: Jacqueline Kendall, Global Television, (416) 934-7850, jkendall@globaltv.com

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