WATERLOO, ON, Nov. 12, 2012 /CNW/ - Submitting a health or dental claim
just got easier for more people covered under an Equitable Life of
Canada® Health and Dental Benefits Plan with the EZClaim™ Mobile App for Android™.
"In 2011 when we introduced the EZClaim Mobile solution for iPhone, iPad2 and BlackBerry® users, we were excited to be one of the initial carriers offering this
capability to the marketplace," says Karen Mason, Senior Vice
President, Group - Equitable Life of Canada. "Mobile technology and how
people use it changes quickly. Equitable Life has responded with the EZClaim app for Android to allow more of our customers to submit their
health and dental claims using their mobile devices."
Things do indeed change quickly. According to an Ipsos Reid study
released in September, phones using the Android Operating System gained
10 per cent of the market share in 2012 rising to 36 per cent of the
"Equitable Life wants to provide as many claims submission options as
there is demand for," explains Norma Crouse, Assistant Vice President -
Group Claims. "By introducing an application for Android-powered
phones, we are giving more mobile device users who are covered under
our health plans the option to submit their health and dental claims in
a fast, convenient and paperless way."
According to the September Ipsos Reid release, Android-powered phones,
iPhones and BlackBerry devices account for 92 per cent of the
Mobile app use is also on the rise. An April 2012 Quoros Consulting Cell
Phone Consumer Attitudes Study prepared for the Canadian Wireless
Telecommunications Association revealed that 70 per cent of smartphone
users say they downloaded apps to their mobile devices in 2012, up from
58 percent in 2011.
"It is clear that using mobile devices and mobile apps is popular," adds
Mason. "At Equitable Life, we take pride in our ability to react to
changes in the marketplace, not just by providing benefit solutions to
our clients, but also by providing responsive self-service options for
those covered under our Health Plans."
About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of Canada
for financial protection. As one of the largest mutual life insurance
companies in Canada, Equitable Life is dedicated solely to its
policyholders. Everything we do is focused on providing them with
personalized service, security and well-being. Through Managing General
Agencies and Advisors, Equitable Life offers a wide selection of
competitive Individual Life and Health, Savings and Retirement and
Group Benefits products to meet a range of financial planning and
Android is a trademark of Google Inc.
iPhone and iPad are trademarks of Apple Inc.
BlackBerry® is owned by Research In Motion Limited
Image with caption: " EZ as 1, 2, 3 - Mobile Health and Dental Claims from Equitable Life (CNW Group/Equitable Life of Canada)". Image available at: http://photos.newswire.ca/images/download/20121112_C7077_PHOTO_EN_20503.jpg
SOURCE: Equitable Life of Canada
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Media Relations Contact
Communications Specialist - Group Marketing