Enterprise Rent-A-Car Launches New Ads, Brings Back $9.99 Weekend Special

Promotion returns by popular demand

TORONTO, Sept. 18, 2012 /CNW/ - For the first time, Enterprise-Rent-A-Car, North America's largest rental car brand, has launched an advertising campaign to support its popular weekend special campaign -- offering a special weekend discount rate starting from $9.99 per day. The program, one of Enterprise's best known promotions, runs through May 15, 2013, at participating neighbourhood locations.

Enterprise renters can enjoy weekend rates of $9.99 per day ($13.99 in Quebec) on economy and compact cars when renting Friday through Monday at most Enterprise neighbourhood locations in Canada. The rate includes 100 free kilometres a day. Similar savings are available on larger vehicles, and unlimited mileage packages also are available at most locations. The program, which excludes airport locations, runs from September 7 through May 15, 2013, at participating neighbourhood locations.

"While summer may be coming to an end, Enterprise wants to ensure our customers can make the most of their autumn and winter weekends," said Jim Stoeppler, brand director for Enterprise Rent-A-Car. "Between Enterprise's unique and extensive network of neighbourhood branches and our services that will pick you up at home and take you to your rental car, our customers can rely on comfortable travelling at a great weekend rate."

Beginning mid-October, the advertising campaign supporting the promotion will run nationwide in both official languages, and features Enterprise employees Rachel Sullivan and Caroline Pintal from Canadian branches. The creative for the campaign was developed by Cannonball Advertising and Promotion.

"Our customers often tell us that it's our employees in Canada who have led to Enterprise's continued strength in the car rental industry," said Stoeppler. "They are the reason Enterprise is able to provide such excellent customer service and make our promotions a reality for our customers, so we wanted them to tell you about the promotion directly."

Since opening in Canada in 1993, Enterprise has focused on community transportation needs, renting cars where customers live and work. Today, the Enterprise Rent-A-Car network - with more than 450 locations across Canada - is renowned for offering affordable, accessible and flexible local car rental service in towns and cities of all sizes. Enterprise Rent-A-Car operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. For example, many consumers rely on mass transit during the week or simply cannot afford to purchase or maintain a vehicle on their own - so they often depend on local Virtual Car® rental service and take advantage of Enterprise's "everyday low price."

About Enterprise Rent-A-Car
Known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine's annual list of "Customer Service Champs" in 2007, 2008, 2009 and 2010.  In addition, J.D. Power and Associates has ranked Enterprise Rent-A-Car "Highest in Rental Car Customer Satisfaction" among North American airport rentals seven times - from 2004 through 2010 - in its annual Rental Car Satisfaction Study. Enterprise also won Budget Travel magazine's 2010 and 2011 Readers' Choice Award as their favorite rental car brand for customer service around the globe.

To further minimize the environmental impact of car rentals, Enterprise not only offers customers the opportunity to offset carbon dioxide (CO2) emissions, but also to rent a hybrid vehicle in more than 30 major markets. Enterprise received a 2010 Business Traveler Innovation Award - sponsored by the National Business Travel Association (NBTA) and The Wall Street Journal - for its outstanding and original environmental efforts in the travel industry. For more information about Enterprise's Corporate Sustainability Report or the company's environmental stewardship and long-term commitment to the sustainability of its business, visit www.DrivingFutures.ca and follow @LeeBroughton on Twitter.

St. Louis-based Enterprise Holdings owns and operates - through its regional subsidiaries - the Enterprise Rent-A-Car brand in the United States, Canada, UK, Germany and Ireland. Its worldwide network includes more than 7,700 neighborhood and airport locations.

With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings also operates more than 1.2 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. For more information about Enterprise local and airport car rental as well as vehicle leasing, car sharing and vanpooling options, visit www.enterprise.ca.  For more information about Enterprise's Corporate Sustainability Report or the brand's environmental stewardship and long-term commitment to the sustainability of its business, visit www.DrivingFutures.ca and follow @LeeBroughton on Twitter. This news release and other announcements are available at the Enterprise Holdings press room.

SOURCE: Enterprise Rent-A-Car

For further information:

Meghan Maguire, Enterprise Holdings
314-512-2040
meghan.maguire@ehi.com

Leily Shafaee, Argyle Communications
416-968-7311 x236
lshafaee@argylecommunications.com

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