DUBAI, UAE, May 6, 2013 /CNW/ - The new generation of business
executives, entrepreneurs and leisure travellers now have a hotel brand
tailored just for them with Vida Hotels and Resorts by Emaar
Hospitality Group, the hospitality and leisure subsidiary of Emaar
(Photo: http://photos.prnewswire.com/prnh/20130506/613110 )
Vida, meaning 'life' in Spanish, embraces warmth, simplicity and
youthful vitality, creating a stimulating environment. An 'urban hub
where inspiring minds stay, play and connect', the first branded outlet
in the novel hotel chain will open in Downtown Dubai, offering 156
Mohamed Alabbar, Chairman of Emaar Properties, said: "The profile of
today's global traveller is changing, with a more youthful, upwardly
mobile audience seeking a distinct hospitality experience to suit their
needs. Vida will add life to the hotel stays of this increasingly
important tourist community, delivering an intimate touch but also the
freedom they expect. With Vida Hotels and Resorts, we are creating a
brand new concept in inspired living, elegant yet simple, and a new
urban hub for the discerning traveller."
According to the ITB World Travel Trends Report 2012/2013, more than a
third of travellers are aged 15-34. Dubai serves as the hub for a vast
youthful demography of over 2 billion people below the age of 25 years
across the Middle East, Africa and Asia.
Vida Hotels and Resorts aims to tap into this rapidly emerging market,
offering services and an ambience designed to appeal to the younger
generation, as well as the practical advantages that go with great
hotels in the best locations.
Vida Hotels and Resorts will be distinguished by neutral colours
creating a chic ambience, good food inspired by Middle East and
international cuisine, and the convenience of the latest technology,
including check-in via iPad and uninterrupted Wi-Fi service.
Emaar plans to roll out the new hotel chain in its key global markets,
starting with the Vida Downtown Dubai (formerly Qamardeen hotel), in
the heart of Emaar's world-famous master-planned community, Downtown
Dubai. The new hotel brand will also oversee the operations and
management of the neighbouring Al Manzil Hotel.
The portfolio of Emaar Hospitality Group includes: The Address Hotels +
Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, and
Dubai Marina Yacht Club, in addition to independent lifestyle dining
restaurants including At.mosphere Burj Khalifa, The Palace Café and
SOURCE: Emaar Hospitality Group
For further information:
Kelly Home, ASDA'A Burson-Marsteller