OTTAWA, April 21, 2014 /CNW/ - Egg Farmers of Canada (EFC) today
announced a new campaign showcasing the Natural Goodness of Canadian eggs. The new campaign features eggs as a natural choice,
which consumer research revealed to be very important.
"We know that more and more Canadians are choosing foods that are
nutritious and wholesome," says Bonnie Cohen, Egg Farmers of Canada's
Director of Marketing and Nutrition. "The campaign, profiling a
Canadian egg farmer, reminds consumers that they can trust the goodness
and purity of Canadian eggs," Cohen added.
Developed by Cossette in English and French, EFC's Natural Goodness campaign launches on TV, in print, online and in-store, all including
the tagline: Natural Goodness. Brought to you by your local egg farmers. The centrepiece of the campaign is a new 30-second TV spot that
features second generation egg farmer, Laurent Souligny, and his
family. In the spot, Souligny outlines his family's farming history and
explains how eggs have always been a natural source of protein and
"Recruiting a practicing farmer with generations of experience brings
authenticity, and allowed us to underscore the message that eggs have
always been naturally good," adds David Daga, Co Chief Creative
Director at Cossette.
EFC's Natural Goodness campaign launches on TV and online in April. Print and in-store will
roll-out later this year.
The new Natural Goodness TVC can be viewed here.
About Egg Farmers of Canada
Now in its fourth decade as one of Canada's leading agriculture
organizations, Egg Farmers of Canada manages the national egg supply
and promotes egg consumption while representing the interests of
regulated egg farmers from coast to coast. For more information visit www.eggfarmers.ca.
SOURCE: Egg Farmers of Canada
For further information:
Stuart Terry, Citizen
416-306-6624 / firstname.lastname@example.org