MONTREAL, March 10, 2014 /CNW Telbec/ - With thousands of parade-goers due to line city streets, next Saturday,
March 16, Éduc'alcool and the United Irish Societies of Montreal are
celebrating the event by introducing the Montreal 2014 St. Patrick's Day Survival Guide, intended to remind people who choose to drink to do so in moderation.
The guide will help people make the most of St. Patrick's Day
festivities, while reminding them to pace themselves and refrain from
drinking excessively at and around the parade and other celebrations
The Survival Guide is available at SAQ outlets in the Greater Montreal
area, as well as at a number of colleges and universities. The City of
Montreal, other municipalities on the island and the Montreal Police
Department are also helping distribute the guide, as are most Irish
"On St. Paddy's Day, all Quebecers become Irish; alcohol sales and
consumption reach peak levels. Éduc'alcool has therefore joined forces
with the United Irish Societies of Montreal to help everyone enjoy a
safe and pleasurable experience. Immersing yourself in all that's Irish
is great fun, but emulating the drunken stereotype can really turn a
brilliant day sour," commented Hubert Sacy, Éduc'alcool's Director
"We all agree that alcohol has its rightful place at this time of
celebration. Unfortunately, some people use the event as an excuse to
drink excessively. We do not condone this behaviour and hope the
Survival Guide, which promotes moderate drinking, will contribute to a
safe and enjoyable day. Getting drunk, even just once, even on St.
Patrick's Day, is once too often. No matter what the circumstances,
moderation is always in good taste," added Sacy.
"The United Irish Societies of Montreal is extremely happy to partner
with Éduc'alcool to help spread the word about responsible drinking. We
are so proud that Montrealers and Quebecers in general come out to
celebrate all things Irish with us on St. Patrick's Day and on parade
day. We ask only that everyone celebrates in a safe, healthy and
responsible way," said Kevin Murphy, Vice President, Advertising &
Public Relations, of the United Irish Societies of Montreal.
For his part, Montreal Mayor Denis Coderre noted that the City was
pleased to lend its full support to this joint Éduc'alcool and United
Irish Societies initiative. "The St. Patrick's Day parade is a fine
opportunity to celebrate a cultural heritage that is so deeply
intertwined with Montreal's history. And every time I have participated
in St. Patrick's Day events, I have noted that the vast majority of
Montrealers and visitors rejoice responsibly and drink moderately," he
St. Patrick's Day celebrations kicked off on February 18 with the
raising of the Irish flag at Place Ville Marie and continue through
March 29 with the Award Banquet and dinner dance. There are numerous
free events taking place across Quebec, including Montreal's 191st annual St. Patrick's Day Parade on St. Catherine Street on Sunday,
March 16. Quebec City's fifth St. Patrick's Day Parade is on March 22.
Hudson's fifth parade is on March 15 and Châteauguay's tenth is on
Éduc'alcool's tips for getting home safely
Eat. And we mean more than a bag of chips between drinks. This is a feast day
after all, so eat a decent meal before you start drinking.
Round, round, baby...Not everyone drinks at the same pace so it's OK to skip a round or
not have a drink at all. Try and limit rounds to 2 or 3 friends. And
stop drinking when you've had enough.
Water. It may not be the most exciting beverage, but a glass of water between
alcoholic drinks will keep you refreshed and hydrated.
Time. It's easy for one drink with your mates to turn into many more. Give
yourself good reason not to spend the whole day drinking assorted green
drinks. Make concrete plans for the next day, and pace yourself to make
sure that you're ready to follow through on them.
The morning after. Even after "sleeping it off," even after all the alcohol you've drunk
has been metabolized by your body, even if your blood alcohol content
is back to zero, you might still not be in full possession of your
faculties. Can excessive drinking have extended your effects? You bet!
To download the guide, go to: <http://educalcool.qc.ca/stpaddy2014>
For more details on the St. Patrick's Day events, and to see the full
For further information:
514 667-0196, ext. 405
Cell: 514 966-8963