TORONTO, Nov. 26, 2014 /CNW/ - Over the last week, attention has moved away from the merits of TransCanada's Energy East Pipeline project. As a result, and in the best interests of the project, Edelman and TransCanada have mutually agreed not to extend Edelman's contract beyond its current term. The contract concludes at the end of December, but Edelman will support the transition of work.
The communications strategy for the Energy East Pipeline is "to drive an active public discussion that gives Canadians reason to affirmatively support the project."
We stand by our strategy. It was both ethical and moral, and any suggestion to the contrary is untrue.
Unfortunately, the conversation about our efforts has become so loud in certain areas that it is impossible to have an open and honest conversation about the Pipeline project. The project is too important and a thoughtful, deliberative conversation is needed more than ever. For that reason we feel that selection of a new partner for the project is necessary at this time so a new conversation on the merits of the project can begin.
SOURCE: Edelman Public Relations Worldwide
For further information: Michael.Bush@edelman.com