Economical partners with MSA Research to provide sophisticated industry research to brokers in Ontario and Alberta

WATERLOO, ON, Feb. 3, 2016 /CNW/ - Economical Insurance is pleased to be the new title sponsor of the MSA Quarterly Outlook Reports that will be distributed to the members of the Insurance Brokers Association of Ontario and the Insurance Brokers Association of Alberta beginning in April 2016.

MSA's quarterly reports provide informative insight into the P&C insurance industry, including financial results for Canada's insurers and updated Standard and Poor's (S&P) financial strength ratings.

"Our sponsorship ensures that more than 1,500 P&C brokerage offices in Ontario and Alberta have access to the same material and industry insights that their carrier partners get from MSA Research each quarter," said Tom Reikman, Economical's chief operating officer. "This helps underscore our commitment to the broker channel by providing brokers with information they need to grow and succeed in the rapidly changing marketplace."

"We're extremely pleased that Economical has partnered with MSA Research, allowing IBAO and IBAA member brokerages to benefit from MSA's Quarterly Outlook Reports," said Joel Baker, CEO of MSA Research Inc. "The depth of research and analysis from this independent industry resource is important for them to remain competitive and relevant."

"We're very pleased that Economical will be supporting this initiative, which will give IBAO members special and regular access to updated industry data. Under this partnership, MSA Research will distribute its quarterly reports exclusively to our members," said Jim Murphy, CEO of IBAO. "Being able to track and analyze current changes is a key strategic advantage, particularly since brokerage firms face market changes."

"The ability for IBAA brokers to track and analyze up-to-date industry data is always crucial, but even more so in this competitive and changing market," said George Hodgson, IBAA CEO. "We applaud Economical's partnership with MSA Research and the decision to share MSA's quarterly reports with IBAA brokers. By sharing this independent and in-depth research on current market trends, Economical underscores the value of the broker channel and increases its ability to compete."

About Economical Insurance
Founded in 1871, Economical Insurance is one of Canada's leading property and casualty insurers, with approximately $2.0 billion in annualized premium volume and $5.3 billion in assets as at September 30, 2015. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.

SOURCE Economical Insurance

For further information: Doug Maybee, Economical Insurance, (T) 519.570.8249, (C) 519.404.0989,


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