Eat Pink! - Country Harvest breads go pink to raise funds for the Canadian
Breast Cancer Foundation


    
    Eat Pink with Country Harvest whole grain breads to help reduce breast
    cancer risk and raise funds for breast cancer research
    
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<p><location>MONTREAL</location>, <chron>Sept. 22</chron> /CNW Telbec/ - In partnership with the Canadian Breast Cancer Foundation, Country Harvest whole grain breads are going pink to raise awareness and help find a cure for this disease. Country Harvest whole grain breads and bagels will donate ten cents from every product sold during the month of October to the Canadian Breast Cancer Foundation for a total donation of up to <money>$50,000</money>.</p>
<p>In addition to supporting breast cancer research, Canadian women can go a step further to help reduce their risk of developing breast cancer, by choosing whole grain foods like Country Harvest, as part of a healthy diet. It's called "eating pink" and it means choosing foods that help reduce breast cancer risk and help support breast cancer research. According to the Canadian Breast Cancer Foundation(1), a balanced diet that is high in fruits, vegetables and whole grains, and low in fat and sugar helps to maintain a healthy body weight, which is linked to lower risk for breast cancer.</p>
<p>"A healthy and balanced diet is always the first step to good health, so why not buy foods that taste delicious, help reduce your risk of developing cancer and help give back to your community," says <person>Kim Arrey</person>, Dietitian. "This October, I'll be scanning grocery store aisles for nutritious pink products like Country Harvest whole grain breads to do just that!".</p>
<p>Some experts (2),(3) suggest that by combining at least 4 foods proven to be able to reduce cancer in one meal we will be able to maximize the effectiveness of the anticancer compounds that are found in the food. Combining foods is considered to be more effective than consuming them individually.</p>
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    Dietitian Kim Arrey shares the following suggestions to keep your diet
pink year-round:

    -  Prepare grab-and-go healthy snacks. Use Tupperware containers and
       baggies to pair healthy carbohydrates and proteins like nuts and
       sliced fruit, carrots and hummus or mini whole grain sandwiches with
       peanut butter. Pack milk to add healthy fluids to your diet.

    -  Create a menu of meals for the week modeled on Canada's Food Guide of
       recommended servings for all ages. Try including french toast made
       with whole wheat bread and homemade blueberry sauce for a healthy
       breakfast, or a protein-packed sandwich made with homemade hummus,
       leafy greens and tomatoes on whole grain bread.

    -  Combine foods that are known to reduce the incidence of cancer in your
       daily diet by keeping a list of foods with proven cancer-reducing
       components on the fridge. Berries, intensely-coloured fruits and
       vegetables and whole grains are favourites.

    -  Purchase products with the Canadian Breast Cancer Foundation pink
       ribbon this fall to give back to your community, or volunteer with
       community events like the "Run for the Cure" - which Country Harvest
       proudly supports.
    
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<p>For more great recipes, cancer-fighting tips and facts about healthy eating visit <a href="http://www.countryharvest.com">www.countryharvest.com</a>.</p>
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<p>About Country Harvest</p>
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<p>Country Harvest is a proud supporter of the Canadian Breast Cancer Foundation and is a leading brand produced by Weston Bakeries. The Country Harvest family includes multiple varieties of whole grain breads, whole grain bagels and wraps. Whole grain choices include: Flax, Twelve Grain, and 100% Stone-Milled Whole Wheat, Country Harvest Plus Multigrain Crunch and Country Harvest Plus 100% Whole Wheat & Fibre.</p>
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    Kim Arrey, a Montreal-based dietitian, is available for media interviews
during the month of October. She can offer your audience the following:

    -  Tips on "eating pink" to maintain a healthy lifestyle during the month
       of October to support your community.
    -  How to reduce the incidence of cancer with a healthy diet.
    -  New recipes and healthy meal options for fall.

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    (1) http://www.cbcf.org/breastcancer/bc_risk_he_di.asp
    (2) http://www.anticancerways.com/post/4-x-1-16-Combine-anticancer-foods-
        and-multiply-their-power
    (3) Liu, R.H., Potential synergy of phytochemicals in cancer prevention:
        mechanism of action. Journal of Nutrition, 2004. 134(12 Suppl): p.
        3479S-3485S.
    

For further information: For further information: For more information or to book an interview with Kim Arrey, please contact: Massy-Forget Public Relations: Claudia Martin, (514) 842-2455, ext. 31, cmartin@mfrp.com; Johanna Raynaud, (514) 842-2455, ext. 22, jraynaud@mfrp.com

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