American Express launches Card to suit Canadians' diverse lifestyles
with the ChoicePlus Card from American Express™
TORONTO, Nov. 5, 2012 /CNW/ - There was a sigh of relief across Canada
today as diners, travellers, and fashionistas welcomed the new
ChoicePlus Card from American Express™. With the power to choose placed
into their hands, points collectors can now decide where they want to
earn extra rewards - from the food aisle to the shoe store. This new
concept in loyalty rewards focuses on personalization, allowing
Cardmembers to choose where they want to earn double points from a
select list of American Express merchants.
"With customer service at the forefront of the our brand, we are always
evolving and expanding our programs and products to better meet our
Cardmembers' needs, and see this new Card as a fresh approach for the
industry," says Jennifer Hawkins, General Manager and Vice President,
Consumer Products and Partnerships, American Express Canada. "The new
Card is designed to meet the lifestyle of today's younger consumer,
who's looking for customizable products and services that complement
their way of life."
With more than 100 places to choose from across categories such as home
and entertainment, retail and fashion, grocery and dining, travel and
everyday expenses, ChoicePlus Cardmembers can earn extra points by
spending at the five places that fit their unique lifestyle. In
addition to earning points on every dollar in eligible purchases spent
on the Card, Cardmembers can choose the five places they shop at most
with American Express to earn double points. That could mean being
rewarded for renovating their home or spicing up their wardrobe, dining
out or ordering in, and talking that holiday they've been planning for.
"What I love about this Card is the ability to customize where I earn
double points and collect points at the places I shop most," says Ali
de Bold, founder of ChickAdvisor.com. "We're not one-size-fits-all
consumers, so I love products that don't put me in a box."
Reward points can be redeemed easily though the Choice by Membership
Rewards® collection. With a range of redemption options in travel,
shopping, dining and entertainment, Cardmembers can choose how they
want to reward themselves.
"This means Cardmembers can turn their daily latte or dinner out with
friends into a variety of different rewards they love," says Hawkins.
"Designed to work for each individual Cardmember, this Card offers an
abundance of choice for consumers to choose how they earn extra
For an annual fee of $65, the ChoicePlus Card from American Express™ offers two points for every dollar in eligible purchases charged to the
Card at the Cardmember's chosen five retailers, and one point per
dollar spent everywhere else. A Welcome Bonus of 7,500 points will be
applied on first use of the Card, enough for a $50 gift card at a wide
range of retailers like Holt Renfrew, The Home Depot, The Keg and more.
The Card also has a related product, The Choice Card from American
Express™. This no-fee Card offers a Welcome Bonus of 1,500 points on first use,
as well as an earn rate of one point for every dollar spent on eligible
purchases at the chosen five retailers and one point for every two
dollars spent everywhere else.
The ChoicePlus Card from American Express™ is available starting November 5, 2012. For more information or to
apply, please visit http://www.americanexpress.com/canada/en/WBDCLP_en.shtml or call 1-888-261-2639 (AMEX)
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex
Canada Inc. Both are wholly owned subsidiaries of the New York based
American Express Travel Related Services Company, Inc., the largest
operating unit of the American Express Company. Amex Bank of Canada is
the issuer of American Express charge and credit cards, with outstanding products like the American Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold Card. Amex Canada Inc. operates the Corporate Travel and
Travellers Cheques divisions in Canada. American Express opened its
first offices in Toronto and Hamilton in 1853 and now employs 3,700
Canadians coast-to-coast. For more information, visit www.Facebook.com/AmericanExpressCanada.
SOURCE: American Express
For further information:
Kate Weersink, on behalf of American Express Canada, (416) 644-2241, firstname.lastname@example.org;
Keri MacLellan, American Express Canada, (905) 474-8850, Keri.A.MacLellan@aexp.com