DuPont Pioneer launches innovative contest in Eastern Canada

The "Seed for Life" contest offers Eastern Canadian farmers the chance to win free Pioneer® brand seed for a period of up to 25 years

CHATHAM, ON, Sept. 16, 2015 /CNW/ - Eastern Canadian farmers have the opportunity to win free Pioneer® brand seed thanks to a unique new contest launched today by DuPont Pioneer. The innovative new contest features a grand prize of an annual quantity of Pioneer® brand seed product, for a period of up to 25 years (up to a maximum retail value of $1,250,000 (in the aggregate))*. The contest also features five secondary prizes of Seed for a Season (with a maximum retail value of up to $10,000)*.

"Pioneer® is the biggest seed brand in Eastern Canada and we're excited to launch a contest that is a one of the first for the Canadian agricultural sector", says Collin Phillip, Business Director for Eastern Canada, DuPont Pioneer. "We're giving away potentially up to $1.25 million worth of Pioneer® brand seed product and we're excited about the possibilities this creates for the winner*. Not having to buy seed for several years could help pay for college tuitions, family vacations or buying that piece of land next door. To our knowledge, this contest is the first of its kind in our industry in Canada".

To participate in the Seed for Life contest, growers should contact their local Pioneer sales professional. Full contest details and rules are available at www.seedforlife.ca

"DuPont Pioneer strives to help farmers increase their profitability and improve their livelihood — and this contest reflects that," says Krista Klompstra, Marketing Manager for Eastern Canada, DuPont Pioneer. "We hope growers are as excited as we are about the many opportunities this contest could create."

DuPont Pioneer is the world's leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. DuPont Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere -- Science with Service Delivering Success®.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders, we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

09/16/15

 ®, ™, SM Trademarks and service marks of DuPont, Pioneer or their respective owners. 
© 2015, PHII.
*Subject to the rules of the contest.   Please visit www.seedforlife.ca for full details and rules. 
*Contest is open to only Canadian producers or farmers who are operating a farm located in the provinces of Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island or Newfoundland.

SOURCE DuPont Pioneer Canada

Image with caption: "DuPont Pioneer Canada (CNW Group/DuPont Pioneer Canada)". Image available at: http://photos.newswire.ca/images/download/20150916_C7631_PHOTO_EN_495345.jpg

For further information: Ali Aziz, 416-458-8255, ali.aziz@pioneer.com


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