New Models Offer Continuous Phase Detect AF during 10 fps High-Speed
Shooting and Full HD Movie Shooting
TORONTO, Aug. 24 /CNW/ - Sony today introduced two new α cameras (models
SLT-A55V and SLT-A33) that adopt Sony's newly-developed Translucent
Mirror Technology™, which achieves the highest-level of auto focus speed
for both still image and movie shooting.
Translucent Mirror Technology™ provides performance previously
unattainable with traditional DSLR technology. Using the new technology,
the α55 and α33 models can continuously and quickly focus (with TTL
phase-detection) while shooting stills and recording video—even in full
HD, allowing desired moments to be captured in tack sharp focus,
high-definition video. They can shoot continuously at up to 10 frames
per second on the α55 (and up to seven on the α33), achieving shooting
speeds that are the fastest in the industry for an APS-C size
sensor-equipped interchangeable lens cameras under $1000.
"This is the most innovative Interchangeable Lens Digital Camera that
Sony has ever created," said David Oyagi, DSLR Product Manager. "Our
Translucent Mirror Technology is one of the most significant SLR
structural changes in more than a decade."
By displaying the images received by the Exmor™ APS HD CMOS Sensor,
picture quality of the camera's live view image has enhanced
drastically. Coupled with the quick and accurate phase detect AF and 100
percent coverage Tru-Finder™ electronic viewfinder, the Quick AF Live
View feature has been further advanced.
Translucent Mirror Technology
Both cameras are equipped with a translucent mirror, which enables light
passing through the lens to be simultaneously received by the image
sensor and the auto focus sensor, allowing continuous shooting and
continuous focusing at speeds never before possible. The α55 offers the
world's fastest 10 fps high-speed burst shooting with continuous AF (TTL
phase-detection) in an interchangeable-lens digital camera with APS-C
Because of its structure, the Translucent Mirror Technology™ does away
with the motion of raising and lowering the mirror. The absence of the
moving mirror mechanism contributes to making the whole body size
significantly compact compared to traditional DSLR cameras.
By eliminating the need to raise and lower the mirror between shots, the
technology makes it possible to achieve focusing while images are
captured. Existing systems can only focus in the interval between image
capture, limiting the ability to track fast moving subjects. The
cameras also have continuous Advance Priority AE Mode and will
automatically adjust for the best exposure to help you get the most
professional looking results.
High-Speed Capture with Auto Focus
Additionally, a newly developed 15-point AF system assures ultra-fast,
high precision focusing. The high-speed shooting with continuous Phase
Detect AF tracks rapidly moving subjects accurately. You can capture the
decisive moments that you might have otherwise missed.
Creative Video Capture
The continuous phase detect AF also works in movie shooting for the
first time in the world. The Translucent Mirror Technology™ also allows
the α55 and α33 to be the first cameras to ever maintain continuous
phase detection AF while recording Full HD AVCHD video. With fast,
precise phase detection AF continually tracking subject movement, even
fast action and subjects that move quickly towards or away from the
camera are easy to keep in focus.
With a large 16.2 megapixel (for the α55) and 14.2 megapixel (for the
α33) Exmor™ APS HD CMOS sensor, background defocusing effects can be
easily captured. The APS-C sensor size is nearly 20 times larger than a
traditional compact camcorders' 1/2.88 type image sensor, providing more
Compatible with all A-mount lenses, video and photography enthusiasts
alike can choose from macro to telephoto lenses to achieve their desired
Full-time Live View
Full-time Live View offers unprecedented freestyle shooting versatility
with fast, precise AF using either the viewfinder or LCD monitor. The
α55 and α33 have a fully articulated 3-inch 921,600 Xtra Fine LCD with
TruBlack™ technology with 100 percent coverage.
The Tru-Finder eye-level viewfinder provides an unprecedented
combination of 100 percent coverage and 1.1x magnification for easy and
natural framing. By combining Translucent Mirror and Tru-Finder
technologies, α33 and α55 are the first interchangeable lens digital
cameras to offer movie recording with the familiar eye-level shooting
style - a significant advantage in fast moving and extreme lighting
conditions (bright sunlight and low-light situations).
The variable angle tilt LCD is adjustable to accommodate shooting from
low or high angles. The electronic view finder has a high-resolution
effective 1.15 million dots conversion Xtra Fine LCD™ display, is bright
and easy to see even in low light, has a selectable shooting parameter
display and shows the effects of exposure and white balance adjustments.
Advanced Shooting Features
With an Exmor™ APS HD CMOS sensor, BIONZ® high-speed image processing
engine and ultra-high ISO sensitivity (ISO 100-12,800), the α55 and α33
cameras offer advanced shooting features. These make it easy to get the
best shot, even in difficult lighting conditions.
Auto HDR shoots and combines three frames into a single high dynamic
range (HDR) photo with rich shadow and highlight detail. Multi frame NR
shoots and combines six frames into a single photo, enabling smooth
low-light imaging at half the noise level. Hand-held Twilight shoots and
combines six frames into a single photo, suppressing blur to enable
clear night-scene imaging without a tripod or flash.
3D Sweep Panorama™ technology creates two images from a single frame,
enabling panoramic photos to be viewed in 3D on compatible 3D systems
and other devices that support 3D technology. Using the α55 model,
built-in GPS capability enables global positioning coordinates to be
recorded along with the date and time. HDMI™ connectivity enables
stunningly beautiful PhotoTV HD display of images on compatible Sony
AUTO+ (Advanced Auto) mode offers the same benefits as Auto mode and
more, resulting in cleaner, more dynamic pictures and fewer missed
shots. The camera automatically recognizes the correct scene mode, then
quickly shoots and combines up to six shots to produce images with
greater clarity, optimum dynamic range using Auto HDR technology and
lower image noise using 6 shots layering technology.
The new cameras accept both Memory Stick PRO Duo™ (including Memory
Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media
(all sold separately). With a 30MB per second transfer rate, Sony's
Memory Stick PRO-HG Duo HX offers the best performance of all memory
cards whether in continuous shooting mode or transferring data to other
A new dedicated microphone (models ECM-ALST1 and ECM-CG50) will also be
3 New Lenses for Active Shooters
Made for experienced and budding photographers alike, the Carl Zeiss
Distagon T* 24mm F2 ZA SSM (model SAL24F20Z) functions as a wide-angle
24mm lens on full-frame cameras, or as a 36mm equivalent lens ideal for
general use on cameras with APS-C sensors. Jointly developed with Carl
Zeiss, it features the highly-regarded Carl Zeiss Distagon designed for
This lens is distinguished by its fast response focus and extremely
quiet, very smooth operation thanks to its built-in SSM (Super Sonic
It offers a wide and therefore highly versatile focal range from 0.19m
to infinity, and features a nine-blade circular aperture that along with
the large F2 maximum aperture contributes to smooth, natural bokeh
In keeping with traditional Carl Zeiss design, the all-metal lens barrel
has been finished to a very high standard resulting in a visibly
Offering photographers at all levels great value and performance in a
compact and lightweight design, the new DT 35mm F1.8 SAM (SAL35F18)
weighs just 6 ounces. It can be added to a lens kit system and carried
without noticeably increasing the weight of the bag.
With an approximately 50mm (35mm equivalent) focal length on an APS-C
sensor, this lens is ideal for snapshots and portraits under a wide
range of shooting conditions. The high-speed F1.8 maximum aperture is
particularly advantageous for hand held shooting in low light.
At just 0.8 feet, the DT 35mm F1.8 SAM (SAL35F18) has the shortest
minimum focus in its class, making it an excellent choice for dramatic
close-ups too. Whatever the shot, the internal Smooth Autofocus Motor
(SAM) drives the focusing group directly and ensures responsive and
fluid autofocus operation.
The new 85mm F2.8 SAM (SAL85F28) lens is a full-frame lens that offers
performance and affordability. The 85mm focal length is a standard for
portraiture because of the natural perspective that it provides. On an
APS-C sensor camera the 85mm F2.8 SAM functions as a 127.5mm (35mm
equivalent) telephoto lens - and features a Sonnar-type optical design
that is considered ideal for mid-range telephoto lenses.
The lens is sharp centre to corner, and features smooth defocusing
thanks to its large F2.8 maximum aperture and circular aperture design.
At two feet, the minimum focusing distance is the shortest in its class,
and SAM motor technology ensures smooth autofocus operation.
The quality optical and mechanical features of the lens mean it is
suitable for serious photography and should more than satisfy
intermediate and advanced users alike.
Pricing and Availability
The α55 and α33 cameras will cost about $900 and $800 (respectively) for
the body and 18-55mm zoom lens and the α55 will cost about $800 for the
body only. The Carl Zeiss Distagon T* 24mm F2 SSM (model SAL24F20Z), DT
35mm F1.8 SAM (model SAL35F18) and 85mm F2.8 SAM (model SAL85F28) lenses
will be available in October for about $1,500, $250, $300 respectively.
The α33 camera will be available in September and the α55 and 3 new
lenses will be available in October at Sony Style® retail stores (www.sonystyle.ca/retail)
and at authorized dealers nationwide.
Editor's Note: News releases and digital images with captions are
available at www.sony.ca/presscentre.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition.
Sony provides end-to-end solutions through products that include the
market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot®
digital cameras, Handycam® Camcorders, VAIO® computers, broadcast
cameras, IPELA security cameras and video conferencing and many more
products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games
and online businesses.
With headquarters in Toronto, and offices in Vancouver and Montreal,
approximately 1,000 employees support a network of more than 500
authorized dealers and 62 Sony Style retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment
and the community. Through the Sony Canada Charitable Foundation (SCCF),
Sony Canada aims to maximize its support of charitable and philanthropic
organizations, including Make-A-Wish® Canada, the United Way of Canada
and Earth Day Canada.
SOURCE SONY OF CANADA LTD.
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