Dr. Siegal's COOKIE DIET(R) Brand Products Headed to Over 7,000 Walgreens
Stores


    
    After successful test marketing in over 200 stores, Dr. Sanford Siegal's
    famous brand of hunger-busting cookies is being rolled out nationwide at
    America's largest drug store chain





    
</pre>
<p>MCLEAN, Va., <span class="xn-chron">Feb. 16</span> /CNW/ -- <span class="xn-person">Dr. Siegal</span>'s Direct Nutritionals, LLC, the global distributor of <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® brand products, today announced that it has begun shipping renowned physician, author, and weight-loss expert <span class="xn-person">Dr. Sanford Siegal</span>'s internationally popular cookies to more than 7,000 Walgreens stores throughout the <span class="xn-location">United States</span>. The decision to make the company's products available at all Walgreens stores follows successful test marketing on Walgreens.com and at over 200 Walgreens stores from coast-to-coast. Walgreens.com also carries <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® brand shake mixes and <span class="xn-person">Dr. Siegal</span>'s latest book, <span class="xn-person">Dr. Siegal</span>'s Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999).</p>
<p/>
<p>"We couldn't be more pleased with the success our products have enjoyed at hundreds of Walgreens stores during the past few months and we're confident that they'll perform well chainwide," said <span class="xn-person">Matthew Siegal</span>, president and CEO of <span class="xn-person">Dr. Siegal</span>'s Direct Nutritionals, LLC.  "When they finish arriving at more than 7,000 Walgreens stores over the next few weeks, <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® products will be available at nearly 10,000 retail outlets."</p>
<p/>
<p><span class="xn-person">Sanford Siegal</span>, D.O., M.D., conceived the idea of a diet based on a hunger-satisfying cookie in the early 1970s while writing a book about natural substances in foods that suppress hunger. He decided to engineer a food specifically to help his patients stick to the low-calorie diet that he advocates.  <span class="xn-person">Dr. Siegal</span> produced a formula for a proprietary mixture of amino acids that resulted from combining certain food substances and baked it into cookies that he gave to a few patients. <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® was an overnight success. His South Florida medical practice soon expanded to 14 clinics and he began supplying his cookies and other foods to hundreds of other doctors.</p>
<p/>
<p>In 2007, <span class="xn-person">Dr. Siegal</span> and his son, <span class="xn-person">Matthew Siegal</span>, the company's CEO, began offering their cookies, shake mixes, and other products to the general public through <a href="http://www.CookieDiet.com">www.CookieDiet.com</a> (which has 120,000 members) and retailers, including Walgreens, GNC, and Samsclub.com. Despite his brand's explosive growth, <span class="xn-person">Dr. Siegal</span> still personally mixes every batch of his proprietary protein formula with his own hands in his <span class="xn-location">Miami</span> bakery.</p>
<p/>
<p>Although copycat products have recently appeared, <span class="xn-person">Dr. Siegal</span>'s original cookie-based diet continues to command a nearly 100 percent share of voice in the press and is perpetually in the news. <span class="xn-person">Dr. Siegal</span> has been profiled by Good Morning America, The View, The New York Times, Forbes, The Wall Street Journal. Entertainment Tonight, and hundreds of other media. Recent stories include:</p>
<pre>
    

    ABC's Good Morning America

    NBC's Today Show

    KNBC-TV Los Angeles


    ABOUT DR. SIEGAL'S COOKIE DIET®

    
</pre>
<p><span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® is a 35 year old, profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the <span class="xn-location">Miami</span>, Florida, and <span class="xn-location">Washington, DC</span>, metro areas. Under license from <span class="xn-person">Dr. Siegal</span>'s SM Licensing Corporation, <span class="xn-person">Dr. Siegal</span>'s Direct Nutritionals, LLC, operates the web site CookieDiet.com (120,000 members) and six <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® retail outlets in South Florida, <span class="xn-location">Phoenix</span>, and <span class="xn-person">Beverly Hills</span>, and distributes products directly to consumers and resellers including Walgreens, GNC, Samsclub.com, and independent retailers and physicians.</p>
<pre>
    






    

For further information: For further information: Media Relations: Dr. Siegal's COOKIE DIET® (CookieDiet.com), 1-877-377-4342 (North America), +1-703-677-8068 (Elsewhere) Web Site: http://www.CookieDiet.com

Organization Profile

DR. SIEGAL'S COOKIE DIET (COOKIEDIET.COM)

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890