Dr. Oetker Welcomes Canadians to Giuseppe Pizzeria

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TORONTO, Sept. 25, 2015 /CNW/ - Pizza lovers across Canada today have a new name to look out for at their local store: Giuseppe Pizzeria.

Giuseppe Pizzeria is the latest addition to the Dr. Oetker line of frozen pizzas and launches following the company's purchase of the McCain line of frozen pizzas in 2014.

But while the name may be new, the taste will be very familiar to Canadian families who savour bringing home the taste and smell of their favourite pizzeria.  That's because Giuseppe Pizzeria comprises of the pizzas formerly served up as McCain Rising Crust Pizza, McCain Thin Crust Pizza and McCain Multigrain Thin Crust Pizza.

These aren't the only McCain pizzas being rebranded this year. Fans of McCain Ultra-Thin Crust Pizzas will now find their go-to frozen pizza as Dr. Oetker Ristorante Ultra-Thin, which adds a new, ultra-thin crust option to the existing Dr. Oetker Ristorante Thin Crust portfolio.

The addition of the Giuseppe Pizzeria and Ristorante Ultra-Thin lines bring further choice to Dr. Oetker's pizza options which also include the Ristorante, Casa Di Mama and Panebello brands. This means Dr. Oetker now offers a pizza for virtually every occasion and every taste.

In both rebranded lines, all recipes and most topping choices will remain the same. Only the McCain Thin Crust California Chicken and the McCain Rising Crust Two Pack Pepperoni options are being discontinued.

The only additional changes McCain customers can expect to see on the shelves are minor alterations to topping names. For example, McCain Thin Crust Texas Chicken will become Giuseppe Thin Crust BBQ Chicken and McCain Rising Crust Roasted Chicken Deluxe is now Giuseppe Rising Crust Roasted Chicken.

Peter Macdonald said: "With this change of branding, loyal fans of the Dr. Oetker brand now have more pizza choices from a brand that they know will offer them great taste based on real, high quality ingredients.

Meanwhile customers who had previously shopped for McCain Rising Crust, Thin Crust and Ultra Thin Crust Pizzas can be reassured knowing that their go-to frozen pizzas will still be on the shelves, with the classic toppings and recipes they previously enjoyed."

About Dr. Oetker

Dr. Oetker GmbH is the umbrella organization for numerous Dr. Oetker production and sales companies that are active in around 40 different countries. As well as Germany, the companies are primarily based in Western and Eastern Europe, but are also active in Canada, Brazil, India, China, Malaysia, Australia, South Africa, Tunisia, and the USA. Companies under the umbrella of Dr. Oetker GmbH generated total sales revenue of €2,156 million in 2014. Dr. Oetker employs around 10,820 people in total – 550 of these are based in North America today. Founded in the German city of Bielefeld over a century ago, family company Dr. Oetker is one of the leading producers of brand-name products in the food industry. With more than 10 product lines including baking goods, dessert mixes, pizzas, and Food Service products, Dr. Oetker markets around 220 different products in North America."

McCain Frozen Pizza Rebrand: Key Questions Answered:

What happened to McCain's Rising Crust and Thin Crust Pizzas?

Giuseppe Pizzeria by Dr. Oetker is the new name for McCain Rising Crust Pizza, McCain Thin Crust Pizza and McCain Multigrain Thin Crust Pizza. From August 2015 onwards you will be able to enjoy the pizzeria-style frozen pizzas under the new name.

What's happened to McCain's Ultra Thin Frozen Pizzas?

Beginning June 2015, McCain Ultra-Thin Crust pizzas have been sold as Dr. Oetker Ristorante Ultra-Thin Pizzas.

Will I still be able to enjoy my favourite toppings?

Absolutely. All topping choices from McCain Rising Crust, Thin Crust, Multigrain Thin Crust and Ultra-Thin Crust Pizzas will carry over to the Giuseppe Pizzeria and Ristorante Ultra Thin Range.

There are a small number of minor changes in the varieties of pizzas available. These are summarised below:

Old Variety

New Variety

McCain Thin Crust Parisian

Dr. Oetker Giuseppe Thin Crust Parisian

McCain Thin Crust Canadian

Dr. Oetker Giuseppe Thin Crust Canadian

McCain Thin Crust Texas Chicken

Dr. Oetker Giuseppe Thin Crust BBQ Chicken

McCain Thin Crust Pepperoni

Dr. Oetker Giuseppe Thin Crust Pepperoni

McCain Thin Crust Deluxe

Dr. Oetker Giuseppe Thin Crust Deluxe

McCain Thin Crust Sicilian

Dr. Oetker Giuseppe Thin Crust Sicilian



McCain Thin Crust Multigrain 5 Cheese and Sausage

Dr. Oetker Giuseppe Thin Crust Multigrain 5 Cheese and Sausage

McCain Thin Crust Multigrain Tomatoes and Chicken

Dr. Oetker Giuseppe Thin Crust Multigrain Grilled Chicken



McCain Thin Crust California Chicken

Discontinued





McCain Rising Crust Roasted Chicken Deluxe

Dr. Oetker Giuseppe Rising Crust Roasted Chicken

McCain Rising Crust Hawaiian

Dr. Oetker Giuseppe Rising Crust Hawaiian

McCain Rising Crust Deluxe

Dr. Oetker Giuseppe Rising Crust Deluxe

McCain Rising Crust Pepperoni

Dr. Oetker Giuseppe Rising Crust Pepperoni

McCain Rising Crust 4 Cheese

Dr. Oetker Giuseppe Rising Crust 4 Cheese

McCain Rising Crust 4 Meat

Dr. Oetker Giuseppe Rising Crust 4 Meat



McCain Ultra Thin Spinach and Provolone

Dr. Oetker Ristorante Ultra Thin Spinach and Provolone

McCain Ultra Thin Roasted Mushroom and Garlic

Dr. Oetker Ristorante Ultra Thin Roasted Mushroom and Garlic

McCain Ultra Thin Polo

Dr. Oetker Ristorante Ultra Thin Pollo

McCain Ultra Thin Roasted Vegetable and Goat Cheese

Dr. Oetker Ristorante Ultra Thin Roasted Vegetable and Goat Cheese

McCain Ultra Thin Capicollo

Dr. Oetker Ristorante Ultra Thin Capicollo

Will the changes affect the taste of the pizzas?

No. Not only will the topics remain the same but the recipes behind the pizzas will remain unchanged; meaning that fans of McCain Rising Crust, Thin Crust and Ultra Thin Crust Pizzas will not only be able to enjoy the same toppings, but they can also savour the same crust bases, cheese, sauce, and crust to topping ratios that define their favourite pizza.

Will this affect the rest of the Dr. Oetker line?

No. These changes will not affect the rest of the Dr. Oetker frozen pizza line. While McCain Ultra-Thin Crust Pizza will now join the Dr. Oetker line of frozen pizzas as Ristorante Ultra-Thin, fans of Dr. Oetker Ristorante Thin Pizzas will still be able to enjoy the real Italian restaurant taste they currently enjoy.

Why do McCain Rising Crust, Thin Crust and Ultra-Thin Crust Pizzas have a new name?

Both pizzas are being given a new name after the purchase of the McCain frozen pizza line by Dr. Oetker in 2014.

When will I see the new brand names in stores?

Starting September 2015, you will see both Giuseppe Pizzeria and Ristorante Ultra-Thin in the frozen counter of stores, replacing the former McCain branding.

SOURCE Dr. Oetker GmbH

Image with caption: "Sometimes a few simple quality ingredients are all you need; Giuseppe Pizzeria Rising Crust Pepperoni pizza will replace McCain Rising Crust Pepperoni pizza this fall. Rest assured it's still topped with the same high quality seasoned pepperoni, fresh Mozzarella and made with the dough you love. (CNW Group/Dr. Oetker GmbH)". Image available at: http://photos.newswire.ca/images/download/20150924_C8403_PHOTO_EN_506203.jpg

Image with caption: "Pizza made with a multigrain dough that mixes cracked wheat, rye and flax seed - then topped with lightly seasoned and grilled chicken, tomatoes, and peppers, this pizza classic is still everything you've come to expect. (CNW Group/Dr. Oetker GmbH)". Image available at: http://photos.newswire.ca/images/download/20150924_C8403_PHOTO_EN_506200.jpg

Image with caption: "Topped with Pepperoni, Italian sausage, Canadian Cheddar, and bacon, this is the same Canadian thin crust classic you've come to love with a new name. (CNW Group/Dr. Oetker GmbH)". Image available at: http://photos.newswire.ca/images/download/20150924_C8403_PHOTO_EN_506198.jpg

For further information: For questions or media requests regarding this release please contact: Ryan Tyler Thomas, 416 594 6384, Ryan.Thomas@RepriseMedia.Com

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