TORONTO, June 24, 2014 /CNW/ - Tonight sees the launch of Yonge Love, a six-month creative consultation to foster a community-wide dialogue
about Yonge Street's past, present and future.
Spearheaded by the Downtown Yonge Business Improvement Area (DYBIA),
this innovative consultation will play a key role in future visioning
for both the street and the Downtown Yonge district as a whole.
"Like other parts of Toronto's downtown, Yonge Street is changing and
evolving, with more people coming here every day to live, work, play
and learn," says executive director Mark Garner.
"It's time to reflect on where we're headed and there's no better way to
do it than to celebrate our iconic street and ask the community what
they love about being here - now and going forward."
Yonge Love will run for six months and allow the community to participate in a
variety of ways.
A dedicated website at yongelove.ca will feature articles and videos about Downtown Yonge, as well as offer
a platform for sharing stories, discussing topical issues, and
An Instagram competition will ask residents, workers, students and
tourists to capture what Yonge Love means to them - with an exhibition of winning photos scheduled for the
end of the summer.
A pop-up storefront right on Yonge Street at College Park will allow the
community to interact directly with the Yonge Love team.
"Throughout the summer, people can simply walk in - to learn more about
the project, share their ideas, and record their Yonge Street stories
on video," says Garner.
The pop up will be open Thursdays, Fridays and Saturdays from 11am to
7pm from July 3, 2014.
"We need to understand the change in our district to ensure we can
represent our community effectively," he points out.
"Do we want wider sidewalks, bike lanes, more street closures, less
street closures? What is the future of retail? As stewards of this part
of Yonge Street it's up to us to facilitate a shared vision."
Yonge Love launches tonight at Screen Lounge at Bay and College and runs until the
end of December 2014.
SOURCE: Downtown Yonge Business Improvement Area
For further information:
Executive Director & Chief Staff Officer
Downtown Yonge B.I.A.