Daughters help moms see their own beauty this Mother's Day
TORONTO, May 12, 2013 /CNW/ - In time for Mother's Day, Dove has invited
moms and daughters to explore self-esteem issues and to take part in a
new version of its compelling social experiment that was documented in
the recent Dove Real Beauty Sketches film.
Since its debut, Dove Real Beauty Sketches has become an international phenomenon, reaching more than 100 million
people with the message that 'you are more beautiful than you think'.
Inspired by its success in touching women worldwide, Dove has recreated
this compelling social experiment just for moms with a new approach
that now lets them see their beauty through the eyes of someone they
In collaboration with Google+ Hangouts and Gil Zamora, the FBI-trained
forensic artist featured in the original Dove Real Beauty Sketches film, Dove Canada invited three Canadian moms and their daughters to
participate in a unique interactive experience. Zamora interviewed the
Canadian moms and daughters remotely from San Francisco using Google+
Hangouts. Each of the moms was asked to describe her appearance through
an interview similar to the one documented in Dove Real Beauty Sketches. Each of the daughters was then separately asked to describe her mom.
The resulting portraits, created by Zamora, reveal how daughters are
able to see the full beauty in their moms in a way that their moms
can't see themselves. Neither the moms nor their daughters knew that
they were taking part in a social experiment.
The entire experiment, captured on film both in San Francisco and in
Toronto, where the moms were interviewed, was released today on www.youtube.com/DoveCanada so that moms and daughters everywhere can experience it together. It is
the first time that Google+ Hangouts has been used by a brand in Canada
to create this kind of interactive experience.
"Dove wanted to give moms the gift of seeing their beauty the way their
daughters see it," says Sharon MacLeod Dove V.P. of Marketing. "We hope
that, when women see the deeply moving results of this new film, they
will tell their moms how beautiful they are. We also hope it helps
women reconsider their beauty and recognize that they are more
beautiful than they think."
Women across Canada are invited to watch the film and to share it with
other moms and daughters they know. To view the film, simply visit www.youtube.com/DoveCanada. To view the original Dove Real Beauty Sketches film visit realbeautysketches.dove.ca.
Dove is committed to creating a world where beauty is a source of
confidence, not anxiety and the Dove Real Beauty Sketches film, reinforces its commitment to fostering self-esteem in women. To
help encourage discussions among moms and daughters so that beauty is a
source of confidence among women, Dove has also created tools that can
be downloaded for free at www.Facebook.com/Dove.
About the Dove Self-Esteem Project
The Dove Self-Esteem Project is a global Dove initiative that was first
established as part of The Campaign for Real Beauty. Its mission is to
educate and encourage the next generation of girls to build a positive
relationship with beauty and to help raise self-esteem, enabling them
to realize their full potential in life. It is one of the only funds in
Canada dedicated to the self-esteem of women and girls. Dove encourages
Canadians to be part of the conversation at www.Facebook.com/Dove. For more information visit www.dove.ca.
Video with caption: "Video: Dove Real Beauty Mother's Day - You Are Beautiful". Video available at: http://www.youtube.com/watch?v=Q-7ShlPfWBg
For further information:
(416) 960-5100 x.229