TORONTO, May 5, 2014 /CNW/ - Dove believes women of any age should feel
beautiful and is issuing an open casting call to find 50 real Canadian
women who share this belief. These women will be featured in a new ad
campaign to be launched this fall.
Dove is looking for women ages 30 to 100+ who will be celebrating
birthdays between September 9 and October 28. Women can learn more
about the required qualifications and apply for the casting call by
visiting DoveBeautifulAge.ca from May 1 to May 30.
"We're very excited to give real Canadian women an opportunity to be
part of a campaign that celebrates beauty of all ages," says Sharon
MacLeod, Vice President, Unilever North America Personal Care.
Since launching its Campaign for Real Beauty in 2004 Dove has issued a
number of casting calls, including a search for a Dove Real Beauty
initiative with Elle Magazine in 2011 and a casting call for its Body
and Soul Play in 2007.
Elena Christopoulos, who was one of the women featured in the Photograph
of You campaign, says every woman has qualities that deserve to be
"Being part of a campaign like this was a chance to encourage the women
in my own life to celebrate their beauty. The opportunity to work with
such amazing women has had a lasting positive impact on my life and I
encourage women of all ages to take part and to embrace their beauty
Details of the new Dove ad campaign, featuring women chosen from this
casting call, will be revealed later this fall.
About Dove and the Dove Self-Esteem Project
Dove, manufactured by Unilever, is the No. 1 personal wash brand
nationwide. The Dove Self-Esteem Project is a global Dove initiative
that was first established as part of The Campaign for Real Beauty. Its
mission is to educate and encourage the next generation of girls to
build a positive relationship with beauty and to help raise
self-esteem, enabling them to realize their full potential in life. It
is one of the only projects in Canada dedicated to the self-esteem of
women and girls. Dove encourages Canadians to be part of the
conversation at www.Facebook.com/Dove. For more information visit www.dove.ca and for self-esteem resources visit www.selfesteem.dove.ca.
About Unilever Canada Inc.
Unilever is one of the world's leading suppliers of fast moving consumer
goods with operations in over 100 countries and sales in 190. Working
to create a better future every day, we help people feel good, look
good and get more out of life with brands and services that are good
for them and good for others. In Canada, our portfolio includes brand
icons such as: Becel®, Ben & Jerry's®, Breyers®, Clear®, Degree®, Dove®
personal care products, Hellmann's®, Nexxus®, Q-Tips®, Simple®, St.
Ives®, TRESemmé®, Vaseline® and others. All of the preceding brand
names are owned or used under license by Unilever Canada Inc.
Image with caption: "Dove launches search for 50 Canadian women to be part of new real beauty ad campaign (CNW Group/Dove)". Image available at: http://photos.newswire.ca/images/download/20140505_C6722_PHOTO_EN_39997.jpg
For further information:
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