More than two-thirds of Canadians who expected to get a new smartphone
or tablet this holiday season already have one
TORONTO, Dec. 27, 2012 /CNW/ - After a holiday season that introduced a
slew of new electronics to households across Canada - including the
iPhone 5, Microsoft Surface and Wii U - many Canadians are now finding
themselves stuck with older devices they no longer need or want.
In fact, a recent survey conducted by Vision Critical on behalf of eBay
Canada found that 68 per cent of Canadians who expected to get a new
smartphone or tablet this holiday season already had one or both of
The survey found consumers are at odds with what to do with their old
devices. Only seven per cent say they typically resell them, while five
per cent tend to throw them out instead of recycling them. Another 18
per cent say they keep their dated devices in the ubiquitous junk
drawer. Considering that, on average, smartphones and tablets sell for
more than $2001 on eBay that is a lot of value to tuck away and leave unrealized.
But, rather than simply ditching devices or stashing them away
indefinitely, eBay Canada is reminding Canadians that it's easy to sell
those surplus gadgets to recoup some holiday cash.
"While we are great at buying up new technology, we sometimes don't know
what to do with our unwanted electronics," said Andrea Stairs, country
manager for eBay Canada. "eBay empowers Canadians to sell their excess
tech gear - quickly and simply - and pocket the proceeds. In as little
as 60 seconds, we can all make some money, de-clutter, and give our old
devices a second life."
This holiday season, consumers have more options than ever when it comes
to getting rid of their unwanted items: listing items on eBay using the
eBay mobile app, receiving instant cash offers through eBay's online
Instant Sale program, and, for the first time, recouping cash in-store
with the help of Staples Canada.
Making selling mobile
Selling that old tech item easy! The eBay Mobile app allows Canadians to
list almost any item on in less than 60 seconds.
"Using eBay's mobile apps, Canadians can quickly research what their
item is worth, create a listing by adding pictures from their phone,
and offer their device for sale from virtually anywhere," said Stairs.
"eBay's quick and intuitive mobile apps allow sellers to sell how they
want, when they want."
eBay helps Canadians sell their old electronics - instantly
eBay's Instant Sale program, an electronics trade-in program powered by
Staples Canada, is another easy and convenient alternative for
Canadians looking to unload a spare smartphone, laptop, tablet, or
Using eBay's Instant Sale, Canadians can get up to $583 for an iPad (3rd Generation), and $337 for an iPhone 4S. With a catalogue of more than
550 devices, it only takes four quick steps - and less than a minute -
to obtain a cash offer.
Identify the device at instantsale.eBay.ca.
Get an offer based on the device and description, instantly.
Accept the offer and receive a free shipping label to ship the device.
Once the device is received and assessed, the money is deposited into
the seller's PayPal account.
For more information on eBay's Instant Sale program, visit https://instantsale.eBay.ca
Instant Sale In-Store at Select Staples Locations
This year, for the first time, Staples Canada will accept unwanted
electronics (excluding gaming consoles/video games, laptops or
desktops) in select Greater Toronto Area (GTA) stores. Starting January
3, consumers can simply bring a device to a participating Staples
location where an associate will evaluate the item and issue a
merchandise credit on the spot for the assessed value.
To find a participating Staples location in the GTA, please visit http://ebay.ca/instantsale/staplesinstore/
About the survey
The data featured in this release was conducted by the integrated
Consumer, Retail & Shopper Insights Team of Vision Critical. Results
are based on a national online study conducted among 1,503 Canadian
adults aged 18 or over across Canada on December 3, 2012. The margin of
error, which measures sampling variability, is +/- 3.1%, 19 times out
of 20. The results have been statistically weighted according to the
most current education, age, gender and region Census data to ensure a
sample representative of the entire adult population of Canada.
Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of
buyers and sellers globally on a daily basis through eBay, the world's
largest online marketplace, and PayPal, which enables individuals and
businesses to securely, easily, and quickly send and receive online
payments. We also reach millions through specialized marketplaces such
as StubHub, the world's largest ticket marketplace, and eBay
Classifieds sites, which together have a presence in more than 1,000
cities around the world. eBay was visited by more than 8.3 million
Canadians in September 2012 (comScore Media Metrix).
About Instant Sale in Canada
eBay's Instant Sale program in Canada is powered by Staples Canada. It
allows consumers to get cash for their unwanted electronic devices in
four easy steps. Based on the device and its description, the system
will generate an offer - instantly. If the offer is accepted, sellers
will be able to ship their device to Staples for free and once the item
is evaluated, Staples sets the price and pays the buyer. If in good
condition, Staples will resell the item and if not, the item will be
recycled responsibly. For more information and to try Instant Sale,
1 Based on tablet and smartphone purchases by Canadians on eBay from
January 1 to December 18, 2012.
SOURCE: eBay Canada
For further information:
For more information, please contact:
Edelman PR (on behalf of eBay Canada)