Don Cherry and Simply Pets Launch Rock 'em Jerky and Natural Mini Bites Dog Treats at Walmart Canada

Proceeds from sales will support the new Don Cherry's Pet Rescue Foundation

MISSISSAUGA, ON, March 19, 2015 /CNW/ - Don Cherry and Simply Pets announced today the launch of Rock 'em Jerky and Natural Mini Bites Dog Treats, a new line of dog treats now available at more than 350 Walmart stores nationwide and on walmart.ca.

Simply Pets artisanal treats are made in Canada, from domestic and imported ingredients. The main ingredients include chicken, whitefish and venison and there are no artificial flavours or additives.  Other ingredients include dehydrated apples, rolled oats and buckwheat flour. The treat assortment includes Turkey Clubhouse, Bacon Cheddar, Venison and Whitefish, and for dogs with a sweet tooth, there's a Cinnamon Bun Mini Bite.

"Simply Pets is committed to the highest quality standards. Our chefs and veterinarians develop items that pets love and pet parents can feel confident in feeding to their pets," said Bryan Green, president of Simply Pets.  "Our commitment to quality, pets and Canada are aligned with Don Cherry's passions. When we approached Don Cherry about supporting his foundation he agreed immediately and insisted that 100% of his portions of proceeds goes to Don Cherry's Pet Rescue Foundation. It is a privilege to work with Walmart Canada as they have the same high standards as Simply Pets and Don Cherry."

For every Simply Pets product purchased, Don Cherry will donate .15 to .30 cents (depending upon the sku purchased) to Don Cherry's Pet Rescue Foundation.  Don insisted that 100% of his portion of the proceeds goes to Don Cherry's Pet Rescue Foundation. "I've had pets my whole life. From raising rabbits as a little boy, to owning my beloved Blue. There has always been a special place in my heart for dogs. I feel if you meet someone who is mean to a dog, chances are, the way they treat people will not be far off," says Don Cherry.

"We are very pleased to offer our four-legged customers a high quality line of dog treats," said Walter Bockl, Category Manager. We look forward to hearing from our customers about Simply Pets dog treats, which are now available in Walmart stores across the country." 

About Don Cherry's Pet Rescue Foundation
Don Cherry's Pet Rescue Foundation provides funding to qualified registered Canadian Charities who meet the charitable objects and mission statement: Don Cherry's Pet Rescue Foundation provides financial assistance to Pet Rescue organizations and will educate the public on animal welfare. Don Cherry's Pet Rescue Foundation's application request is currently pending with the Canada Revenue Agency. Additional information can be found at doncherryspetrescue.org.

About Walmart Canada
Walmart Canada operates a growing chain of 391 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, walmart.ca, is visited by 400,000 customers daily. With more than 95,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on helping Canadian families in need, and since 1994 Walmart has donated and raised more than $200 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at ="http://twitter.com/@walmartcanada" rel="nofollow">twitter.com/@walmartcanada

SOURCE Don Cherry''s Pet Rescue Foundation

For further information:

Cindy Cherry
Cindy.cherry@rogers.com
416-716-7211

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Don Cherry''s Pet Rescue Foundation

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