DIY Network Canada is a Smash Hit

New Digital Channel Soars Into The Top 10 Digital Specialty Channels

For more information visit: www.canwesttvmedia.com

TORONTO, Dec. 16 /CNW/ - Since launching on October 19, 2009 DIY Network Canada, the go-to destination for rip-up, knock-out home improvement television, has quickly nailed down a spot as a top ten digital Specialty channel. The new channel currently ranks sixth amongst A18-49 and eighth amongst A25-54*. In its first few weeks on-air, DIY Network Canada experienced epic growth and with a national advertising campaign and free preview throughout the month of November, the network has continued to see a steady AMA(xx) increase.

The national three-week advertising campaign, targeting A25-54 with a bull's-eye of couples in their mid-thirties, featured humourous and provocative print ads depicting do-it-yourself projects and attention-grabbing radio spots in Toronto and Vancouver. Six weeks of data show that 70% of DIY Network Canada viewers are in the younger and advertiser friendly A18-54 demo with a 50/50 male/ female split, confirming that the channel is reaching and satisfying its target demographic(xxx).

DIY Network Canada offers a range of advertiser opportunities including: sponsorship of themed programming, events, stunts, contests and promotions, brandsell ads, DIY Project Interstitials and DIY Quick Tips as well as custom tailored sponsorship packages.

    
    *  BBM Canada PPM meter data Oct. 19 - Nov. 29, 2009 Mon-Sun, 2a-2a
         (last two weeks are unconfirmed)
    (xx) BBM Canada PPM meter data Oct. 19 - Nov. 29, 2009 (last two weeks
         are unconfirmed)
    (xx) BBM Canada PPM meter data Oct. 19 - Nov. 29, 2009 (last two weeks
         are unconfirmed)
    

DIY Network Canada is a Canwest Broadcasting Channel.

About Canwest Broadcasting

Canwest Broadcasting operates Global Television and eighteen of the country's most popular specialty channels, including HGTV Canada, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network Canada and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.

About Canwest Media Inc.

Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in 5 specialty channels, Canwest is Canada's largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.

SOURCE DIY Network Canada

For further information: For further information: For media inquiries, please contact: Ursula Terlecki, Publicist, HGTV and DIY Canada, Canwest Broadcasting, (416) 934-7075, uterlecki@canwest.com; Jaclyn Atwood, Senior Publicist, Food Network, HGTV and DIY Canada, Canwest Broadcasting, (416) 966-7296, jatwood@canwest.com

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