Dixie Outlet Mall Introduces a Zero-Cost, Multi-Purpose Venue

A first-to-market concept to revolutionize the retail industry & support local communities

TORONTO, April 10, 2017 /CNW/ - Dixie Outlet Mall (Toronto's discount destination and home to over 120 brand name outlets) announces the launch of The Dixie Living Room: a zero-cost, multi-purpose community space available to book for corporate meetings, events, pop-up shops and more. Open during regular operating hours, The Dixie Living Room is a first-to-market concept offering a comfortable and accommodating space that is 100% FREE to use.

"Transforming a vacant unit into a beautiful community space is just one of the ways we are working to reinvent the retail experience," says Cristina Avila, Dixie Outlet Mall's Marketing Director. "By sharing our resources, we hope to inspire our friends and neighbours to welcome more diverse uses into our shopping centre for our guests to enjoy."

The Dixie Living Room is a 3,100-square foot, bright, open space with store front windows. The minimalist industrial décor lends itself to a wide range of functions. Available for short-term rentals or multi-day use, The Dixie Living Room comes equipped with free Wi-Fi, tables, chairs and light-weight movable wall dividers to transform the space to suit various uses. Considering a multitude of event types, the Living Room's capacity can accommodate up to 100 standing guests within the space. 

"We are a proud, supportive member of our community," says Jerry Pollard, Dixie Outlet Mall's General Manager, "And we are excited to offer a well-equipped and welcoming transitional space to those who may not otherwise have access to such a venue."

Dixie Living Room bookings can be made at: www.dixieoutletmall.com/livingroom

To kick-off The Dixie Living Room, Dixie Outlet Mall will host two free events:

1) Get Fit, Get Healthy, Get Noticed!
Saturday April 2212:00pm-4:00pm

A three-tiered event starting with Diana Reyes – professional dancer and choreographer, aka Fly Lady Di – who will lead a one hour hip-hop dance class to Canadian superstar Drake's international hit, One Dance.

To follow, Rachel Bies, Whole Foods Chef & Holistic Nutritionist of RBN, and Nourish & Glow, will bust the 10 most common nutritional myths and teach guests how to make healthy raw and protein-filled snacks.

Closing out the day is Andrew Lovesey – Editor-in-Chief of Travel About and bonafide social media expert – who will lead the audience through a one-hour crash course on increasing exposure on Instagram and generating more engagement. To put learnings into action, participants will be challenged with exploring the shopping centre and posting their best picture for a chance to win a $100 Dixie Outlet Mall gift card!

2) Stay You by Joey Kidney – Pop Up Shop and Meet-Up Event
Saturday April 2912:00pm-4:00pm

Canadian performer and YouTube sensation, Joey Kidney, will be on-site at Dixie Outlet Mall to meet fans and share his latest project, Stay You.

Throughout the day, guests can also meet Canadian social media star Andrew Quo, with musical performances by Cam Bogle and Alexander Stewart. Cue mass teenage hysteria.

Both events are FREE to the public with a donation of a non-perishable food item – in support of the Mississauga Food Bank – tickets available via Eventbrite:

1) Get Fit, Get Healthy, Get Noticed!
2)
Stay You by Joey Kidney – Pop Up Shop and Meet-Up Event

Social Media Info:

Instagram: @DixieOutletMall
Twitter: @DixieOutletMall 
Facebook: www.facebook.com/DixieOutletMall 
#DixieLivingRoom

About Dixie Outlet Mall
As one of Canada's largest enclosed outlet shopping centres, Dixie Outlet Mall delivers what any great shopping experience should: a large selection at fantastic prices with plenty of 'Back away, I found it first' moments. Dixie Outlet Mall is home to over 120 retailers, including brand name outlet concepts like Tommy Hilfiger Outlet, GUESS Factory Store, Boathouse Outlet, Urban Planet, Footlocker Outlet, Winners, Levi's Outlet, SoftMoc Shoe Rack, Famous Footwear, Nine West Shoe Studio and Laura Outlet. Located just 20 minutes from downtown Toronto along the Queen Elizabeth Highway, Dixie Outlet Mall is Southern Ontario's go-to destination for shoppers who are Wild For Deals!
Dixie Outlet Mall is proudly Canadian and is owned and managed by Cominar. For more information, please visit www.cominar.com.

SOURCE Dixie Outlet Mall

For further information: For media inquiries, interview requests, and/or high-res imagery, please contact: Caroline Shaheed - AMPR, caroline@ashtonmarcuspr.com, 416.220.8042

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