Disclosure of the First Quarter 2010 Earning Results and Annual General
Meeting of Industrial Alliance

QUEBEC CITY, April 6 /CNW Telbec/ - Industrial Alliance Insurance and Financial Services Inc. will disclose its earning results for the first quarter of 2010 on Wednesday, May 5. Management will present the results during a conference call that will be held at 11:30 a.m. (EDT). The conference call will be followed by the Company's Annual General Meeting, at 2:00 p.m., and a press conference. Here is a detailed agenda of the day:

First Quarter 2010 Earning Results

The conference call for the presentation of the first quarter 2010 earning results will be held at 11:30 a.m. on Wednesday, May 5, 2010. Everyone can listen to the conference call by dialling 1 800 729-7116 (toll-free). The question period following the call will be reserved for investors and financial analysts.

A webcast of the conference call (in listen-only mode) will be available online on the CNW website at www.cnw.ca, as well as on the Industrial Alliance website at www.inalco.com.

A replay of the conference call will also be available for a one-week period starting at 2:00 p.m. on Wednesday, May 5, 2010 until midnight on May 12, 2010. To listen to the replay of the conference call, dial 1 800 558-5253 (toll-free) and enter access code 21462556.

A transcript of the conference call will also be available on the Company's website at www.inalco.com, the week after the conference. The transcript will be available in the Investor Relations section under Financial Reports/1st Quarter 2010 Results.

All documents related to Industrial Alliance's 2010 first quarter earning results will be published on the Company's website at www.inalco.com, in the Investor Relations section under Financial Reports/1st Quarter 2010 Results, at around 10:00 a.m. (EDT) on Wednesday, May 5, 2010.

Annual General Meeting

John LeBoutillier, Chairman of the Board, and Yvon Charest, President and CEO, invite the media to attend the Annual General Meeting of Industrial Alliance shareholders and participating policyholders. The meeting will be held on Wednesday, May 5, 2010, at 2:00 p.m., at the Head Office of the Company, 1080 Grande Allée West, in Quebec City. A webcast of the Annual General Meeting will also be available online on the CNW website at www.cnw.ca, as well as on the Industrial Alliance website at www.inalco.com.

John LeBoutillier and Yvon Charest will be available after the Annual General Meeting to answer journalists' questions and grant interviews. Journalists who cannot attend the press conference and who would like to obtain an interview with Mr. LeBoutillier or Mr. Charest are asked to contact Jacques Carrière, Vice-President, Investor Relations, at 418 684-5275 or 418 576-3624 (cellular).

SOURCE Industrial Alliance Insurance and Financial Services Inc.

For further information: For further information: Jacques Carrière, Vice-President, Investor Relations, (418) 684-5275, cellular: (418) 576-3624, jacques.carriere@inalco.com; www.inalco.com


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