Cutting Edge Technology A Hit With Toronto Fans
Win Merch Items, Ticket Upgrades and a Grand Prize On The Spot
TORONTO, May 16, 2014 /CNW/ - Canadian indie-powerhouse Dine Alone Records recently launched a cutting edge mobile app in time for City and Colour's sold-out show at the Air Canada Centre in Toronto. The cutting edge
technology was such a huge hit with fans that Dine Alone plans to bring
the City and Colour Live Mobile App experience to Green's upcoming shows in Edmonton on May 20
and Calgary on May 21.
The first to employ Bluetooth Low Energy iBeacon technology in a concert
setting, the official app gives fans an opportunity to automatically be
eligible to win in- app giveaways throughout the show via Bluetooth Low
Energy powered iBeacon's deployed around select venues across Canada.
Fans with Bluetooth enabled smartphone's who walk by an active iBeacon
at the right time are randomly rewarded with prizes. Concert-goers will
also be able to interact with other City and Colour fans from around
the world throughout the night by joining the ongoing in- app Twitter
conversation as well as access City and Colour songs, videos, news,
upcoming tour dates and more.
Over 3500 people downloaded the app in time for the Toronto show and 45
prizes were given out on the spot at the ACC to ecstatic fans who
quickly took to social media to share their excitement. Prizes included
ticket upgrades to floor seating within the first 10 rows, suite
access, and autographed City and Colour merchandise.
One very happy winner received a grand prize, a Martin guitar signed by
Dallas Green, delivered right to her seat at the venue. Now Edmonton
and Calgary fans will be able to share in the excitement. The app "City
and Colour Live" is available as a free iPhone and Android download
through the iTunes App Store and Google Play Store.
To download the app, visit: http://Volu.me/CityAndColour or search for "City and Colour Live" in the app stores.
City and Colour: Website | Twitter | Facebook
Dine Alone Records: Website | Facebook | Twitter
Volu.me: Website | Twitter
About Dine Alone Records
Established in 2004, Dine Alone Records is a Toronto, Nashville and
LA-based record label boasting a roster of over 50 national and
international artists, ranging from Grammy and JUNO Award -winners, to
some of today's most buzzed-about up-and-comers. According to Nielsen
Soundscan's 2013 year-end report, Dine Alone Records is the number one
independent label and the number four label overall in Canada.
Based in Toronto, Volu.me enables musicians to create their own official iPhone, Android and
BlackBerry mobile apps for fans. Volu.me powered apps automatically pull in an artists online content while
providing an engaging platform for the relationship between fans and an
artist. Some of the artists with official apps powered by Volu.me include; Tegan and Sara, Hedley, Lights and The Goo Goo Dolls among
Image with caption: "14,000 Fans Flood the Air Canada Centre for City and Colour, May 9, 2014. Photo by Nick Simhoni (CNW Group/Dine Alone Music Inc.)". Image available at: http://photos.newswire.ca/images/download/20140516_C8842_PHOTO_EN_40450.jpg
SOURCE: Dine Alone Music Inc.
For further information:
For press inquiries contact:
Listen Harder Music Publicity | 647.345.0680
Cristina Fernandes | firstname.lastname@example.org
Dine Alone Records | 416.585.7885
Clay Rochemont | email@example.com