DIGITAL SHOW COMES TO TV: A FIRST IN CANADA. ROGERS MEDIA TO AIR "THE BOOTH"
ON CITYTV AUGUST 27th

TORONTO, Aug. 25 /CNW/ - Rogers Media announced today that the highly acclaimed online show "The Booth at the End" will air on Citytv August 27th at midnight.  The Booth was first released online through "Shorts in the City," a Citytv.com programming initiative in partnership with Nissan Canada. The show was created by Vuguru, Michael Eisner's new media studio in which Rogers is an investor.

"The Booth at the End" centres on a mysterious Man (Xander Berkeley, 24) who sits at a booth at the end of a diner. People come to him with things they want: A parent with a sick child, a woman who wants to be prettier, a nun who wants to hear God again. The Man can make these things happen - for a price. In exchange for what they want, these individuals must sacrifice their morals and do deeds normally inconceivable to them. The Man never forces anyone to do anything.  The show ultimately asks the question "How far would you go to get what you want?"  "The Booth" is an ensemble cast showcasing well known actors from TV and film, including Sarah Clarke ("Sister Carmel"), Matt Nolan ("James"), Jennifer del Rosario ("Melody") and others. 

"Viewers can catch the show August 27th at midnight on Citytv or they can go to Citytv.com, Shorts in the City to watch it there.  We've created an innovative approach to windowing content and are excited to be making this show available on multiple screens for our audiences," said Claude Galipeau, SVP & GM Digital Media, Rogers Media.

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations, Rogers Sportsnet and Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

About Nissan Canada Inc.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 156 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.

About OMD

OMD is a full service Global Media Agency operating under the OMG (Omnicom Media Group) Worldwide umbrella. OMG is Omnicom Group Inc's Global Media Company and is part of the largest marketing and corporate communications companies in the world. OMD Canada was formed in 1999 and is one of Canada's top ranked media agencies.

About TBWA\TORONTO

TBWA\ Toronto ( href="http://www.tbwa-toronto.com/">www.tbwa-toronto.com) creates Disruptive ideas that help drive growth by making brands famous for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan, Petro-Canada and Visa. As a top-ten, worldwide marketing communications firm, TBWA\ Toronto's industry-leading Media Arts talent covers paid, earned, owned and created media. Recent awards include "Best International Network of the Decade" from Advertising Age in 2010. Fast Company magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010.

SOURCE Rogers Media

For further information: For further information:

Jan Innes
Vice President, Public Affairs
Rogers Communications
416.935.3525
jan.innes@rci.rogers.com


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