Digital Accelerator, Groupe Média TFO, Enters Unique New Agreement with Start-up Vubble

TORONTO, Feb. 23, 2017 /CNW/ - Ever on the lookout for innovative solutions to support its Digital, Educational and Francophone mission, Groupe Média TFO is proud to enter a partnership with Vubble, a remarkable tech start-up based in Toronto and Waterloo. This one-of-a-kind agreement will deliver the best online French-language educational videos to IDÉLLO, an educational platform created by Groupe Média TFO, the leader of French educational content production and aggregation across North America.

"Vubble is a local digital company with exceptional vision. Through powerful creativity, Vubble has developed a smart, human and accountable solution to curate content. Tessa Sproule and her team developed a creative solution that will allow IDÉLLO to add an ever increasing diversity of digital learning resources to an already very rich library. This is the kind of public media/start-up collaboration that enables and strengthens both partners," said President and Chief Executive Officer Glenn O'Farrell.

Vubble CEO Tessa Sproule comments: "This is a critical agreement for our start-up company, and, we believe, a first of its kind in North America. This agreement with Groupe Média TFO is an important validation of the philosophy, vision and design of our operational model as a company focused on Web content discoverability strategies. IDÉLLO will become an even more essential destination for learner audiences in Ontario, Canada, and the world."

IDÉLLO is a dynamic multilevel digital platform with over 9,000 edutainment resources. IDÉLLO caters and adapts to a range of learning styles, and offers teachers, early childhood educators, students and parents an array of resources and features to satisfy the desire for new ways to learn.

The Vubble service offers a wide variety of high-quality short web videos from Canada and around the world including genres such as current affairs, math, science, travel, and even cooking. The informative series Hygiène mentale - Éducation aux médias deals with the important topic of media literacy - deciphering information on the internet and "fake news"; Axolothors-série #1: Une journée chez les astronautes takes an insider look at how astronauts are trained; J'irais dormir chez vous - Iran is a unique travel adventure series with Antoine de Maximy; Ricky le chef - gâteau au chocolat is an entertaining video from Ricardo Cuisine that teaches children how to bake a cake, and Ados la violence is a heart-warming cartoon that tackles teenage bullying.

About Groupe Média TFO
Groupe Média TFO is an essential destination for audiences seeking innovative educational and cultural content in French, at the vanguard of digital learning.  TFO's channel is the number one French-language YouTube channel in Canada. Its content has been awarded multiple prizes, from Austin to Amsterdam (Kidscreen Awards, Gemini Awards, Cassies, IBC Awards, SXSW Film Design Awards, and many more). Proud of its public heritage, TFO celebrates the French fact in Ontario and beyond. For more information about Groupe Média TFO, visit groupemediatfo.org or follow Groupe Media TFO on Facebook and Twitter.

About Vubble
Vubble was recently awarded funding from the Canadian Media Fund in the Experimental Stream Innovation Program. The team has been working on a wide range of leading-edge projects with Canadian media and government.

SOURCE Groupe Média TFO

For further information: Media Contact: Carla Maggiotto | Account Director, Media Profile, carla.maggiotto@mediaprofile.com | o: 416-342-1829 | c: 416-710-8464; Carole Nkoa | Director of Communications and Manager of Francophone Community Relations, Groupe Média TFO, cnkoa@tfo.org | T: 416.968.8313 | C: 416.606.5113


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