Diamond Estates/Lakeview Wine Co. Officially Breaks Ground on New Retail Tasting Facility

NIAGARA-ON-THE-LAKE, ON, Oct. 14, 2016 /CNW/ - Diamond Estates Wines & Spirits Inc. ("Diamond Estates" or "the Company") (DWS-TSX Venture) is pleased to announce the official groundbreaking ceremony for their new retail and wine tasting facility in Niagara-on-the-Lake. The ceremony took place Wednesday morning on the property of Diamond Estates Wines in the heart of Niagara wine country and was attended by members of the Niagara wine industry, employees and local dignitaries including Lord Mayor Pat Darte of Niagara-on-the Lake and MPP for Niagara Falls, Wayne Gates.

"We are very excited to officially kick-off this next wave of growth for the winery" says Murray Souter, President and CEO of Diamond Estates. "We are thrilled to see our vision of a state-of-the-art tasting facility come to life. Our brands are amongst the most popular VQA wines in Ontario and our exciting new space will hopefully become an equally popular destination for our customers where we can continue to share our knowledge, expertise and love of wine with our guests in an inviting place".

Lord Mayor Darte acknowledged, and lauded, the growth of Diamond Estates Wines and the new facility. "Diamond Estates Wines success is important to our community, and the new facility will serve to generate even more tourism revenues for this area" said Lord Mayor Darte.

MPP Gates echoed the Lord Mayor's comments highlighting the significance of the Ontario Wine Industry and emphasizing the importance that all politicians, whether at the local, municipal, provincial or federal levels get behind the industry. "Every bottle of Ontario wine results in $40 of contribution to the Ontario economy, whereas a bottle of imported wine contributes less than $2" said MPP Gates. "We need to support the industry every which way we can and I am pleased to be here to show my support and appreciation for everyone at Diamond Estates Wines for their success and growth. This new facility is very exciting for the region and all those that will visit."

When opened in the spring of 2017, the facility will be named The Lakeview Wine Company, coincident with the 25th anniversary of Lakeview Cellars, one of the company's premier brands. The new 3,000 square foot facility will feature a 28 foot and a 22 foot marble tasting bar surrounded by full height continuous glass windows providing uninterrupted views of the vineyard and escarpment. The building's exterior will be clad in cedar using the unique Japanese technique of 'Shou Sugi Ban' creating a charred cedar look with natural wood accents.

Thier and Curran Architects Inc. designed the wine tasting facility to be both modern and inviting, while incorporating some unique features to enhance the wine tasting experience for visitors.

 "The building form is simple but powerful. Conceptually, the building will create a unique sense of place, maximizing impact with rich, textured materials like exposed wood beams and steel columns. This project highlights the natural landscape, and combined with our attention to detail in design, will create a building amongst the vines that is decidedly modern, as well as warm and inviting" said Bill Curran, lead architect for the project.

About Diamond Estates Wines and Spirits Inc.

Diamond Estates Wines and Spirits Inc. is a producer of high quality wines and a sales agent for over 120 beverage alcohol brands across Canada.  The company operates two wineries in the Niagara region of Ontario producing VQA and blended wines under such well-known brand names as 20 Bees, EastDell FRESH, Lakeview Cellars, Dois Amigos, Dan Aykroyd, Benchmark and Seasons. Through its partnership, Kirkwood Diamond Canada, the Company is the sales agent for top selling international brands in all regions of the country as well as being a distributor in the western provinces.  These recognizable brands include Fat Bastard wines from France, Kaiken wines from Argentina, Charles Wells beers from England, Hpnotiq Liqueur from France, Anciano wines from Spain, Francois Lurton wines from France and Argentina, Blue Nun wines from Germany, coolers and spirits from Independent Distillers in New Zealand, Brick Brewing from Canada, Evan Williams Bourbon from USA, Flor de Cana rum from Nicaragua, Iceberg Vodka from Canada and many others. For further information on the company, please visit the company's SEDAR profile at www.sedar.com.

Diamond Estates Wines & Spirits Inc. common shares trade on the TSX Venture Exchange (symbol: DWS). 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statement

This press release contains forward-looking statements.  Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved.  Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Diamond Estates Wines and Spirits Inc.to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Actual results and developments are likely to differ, and may differ materially, from those expressed or implied by the forward-looking statements contained in this press release.  Such forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not limited to: the economy generally; consumer interest in the services and products of the Company; financing; competition; and anticipated and unanticipated costs. While the Company acknowledges that subsequent events and developments may cause its views to change, the Company specifically disclaims any obligation to update these forward-looking statements. These forward-looking statements should not be relied upon as representing the views of the Company as of any date subsequent to the date of this press release. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.

SOURCE Diamond Estates Wines & Spirits Inc.

Image with caption: "Interior rendering of the new retail tasting facility at Diamond Estates (CNW Group/Diamond Estates Wines & Spirits Inc.)". Image available at: http://photos.newswire.ca/images/download/20161014_C5759_PHOTO_EN_796236.jpg

Image with caption: "Rendering of the exterior of the new retail facility at Diamond Estates (CNW Group/Diamond Estates Wines & Spirits Inc.)". Image available at: http://photos.newswire.ca/images/download/20161014_C5759_PHOTO_EN_796238.jpg

For further information: J. Murray Souter, President & CEO, Diamond Estates Wines & Spirits Inc., jmurraysouter@diamondwines.com, 905 641 1042 Ext 234; Alan Stratton, CPA, CA, Chief Financial Officer, Diamond Estates Wines and Spirits Inc., astratton@diamondwines.com, 905-641-1042 Ext 225

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