DHX Media signs content deal with Alibaba

HALIFAX, Sept. 16, 2015 /CNW/ - DHX Media ("DHX" or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), a key player internationally in the creation of content for families and children, has signed a deal to provide more than 2500 half hours of content to Alibaba Group's video on demand (VOD) service, which is currently available on its Tmall Box, a content-delivery set-top box, OTT devices and various smart televisions in China.

Josh Scherba, SVP Distribution at DHX Media, said: "We are very happy to provide extensive kids and family content from our library for this new service in China. This deal underscores our position as a go-to distributor for on-demand services globally."

The deal with Alibaba includes popular DHX Media titles such as Teletubbies, Caillou, Paddington Bear, Super WHY!, Rastamouse, Johnny Test and Martha Speaks. Users of the Alibaba platform can now watch this premium contents through TV devices such as Tmall Box. 

About DHX Media Ltd.
DHX Media Ltd. (www.dhxmedia.com), a key player internationally in the creation of content for families and children, is recognized globally for such brands as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny TestSlugterra and the multiple award-winning Degrassi franchise. The Company is owner of the Family suite of channels, operated as DHX Television. DHX Media Ltd. markets and distributes its library of more than 11,000 half-hours of entertainment programming worldwide, and licenses its owned properties through its dedicated brand-management and consumer-products business, DHX Brands. DHX Media Ltd.'s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. With offices in 15 cities worldwide, including Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich, Amsterdam and Beijing, DHX Media Ltd. is listed on the NASDAQ Global Select Market under the ticker symbol DHXM, and on the Toronto Stock Exchange under the ticker symbols DHX.A and DHX.B.

Disclaimer
This press release contains forward looking statements with respect to DHX including the timing of the release of licensed content and the ability of a licensee to market successfully licensed content. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's Annual Information Form for the year ended June 30, 2014, and annual Management Discussion and Analysis, which form part of the Company's registration statement on Form 40-F filed with the United States Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

SOURCE DHX Media Ltd.

For further information: Trade Media: Aimee Norman at DDA Blueprint PR, aimee@ddablueprint.com, +44 (0) 20 8985 4708; Financial Media: Shaun Smith - Director, Corporate Communications, DHX Media Ltd., shaun.smith@dhxmedia.com, +1 416-977-7230; Investor relations: David Regan - EVP, Corporate Development, DHX Media Ltd., david.regan@dhxmedia.com, +1 902-425-3814


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