HALIFAX, Jan. 21, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading
independent producer, distributor and licensor of mainly children's
entertainment content, has signed a deal with China Mobile
Entertainment Holdings Ltd (CME) and Alebrije Entertainment LLC for a
new SVOD edutainment channel on PPTV extending the reach of key brands
into the Chinese market.
PPTV has a registered user base of 300 million and PPLive is one of the
largest OTT content distribution networks in the region. The deal
encompasses over 900 episodes from series including Arthur, Caillou, The Busy World of Richard Scarry, Care Bears, Madeline and Where on Earth is Carmen San Diego.
Josh Scherba, SVP Distribution at DHX Media said: "This is a significant deal for us - one which
expands the reach of our brands into the rapidly growing Chinese
digital market. We already have a number of shows performing strongly
on VOD platforms in the territory but this will add to the content
A number of DHX Media properties such as Super WHY!, Inspector Gadget and Sonic the Hedgehog already have a Mandarin-language presence in China on SVOD platforms
including Cheers Media, Qiyi TV and Beijing Kanngiongsneng.
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family
entertainment rights. DHX Media owns, markets and distributes over
8,500 half hours of children's entertainment content, and exploits
owned properties through its consumer products licensing business. DHX
Media is recognized for brands such as Caillou, Busytown Mysteries,
Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super
WHY!, Rastamouse, and Yo Gabba Gabba!. The company also provides
programming for Cookie Jar TV, the weekend morning block on CBS. DHX
Media's full-service international licensing agency, Copyright
Promotions Licensing Group, (CPLG), represents numerous entertainment,
sport and design brands. DHX Media has offices in Toronto, Los Angeles,
Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich,
Netherlands and is listed on the Toronto Stock Exchange.
SOURCE: DHX MEDIA LTD.
For further information:
David A. Regan - EVP, Corporate Development & IR