HALIFAX, Feb. 26, 2015 /CNW/ - DHX Media Ltd. ("DHX" or the "Company")
(TSX: DHX.A, DHX.B), a key player internationally in the creation of
content for families and children, has appointed Haven Licensing as the
agent for all new Teletubbies licensing and merchandising activity in Australia. Haven will represent
the preschool property across the territory, beginning at the
Australian Toy Fair, in Melbourne, March 3-6, 2015.
Peter Byrne, EVP, DHX Brands, said: "Teletubbies has a huge heritage in the Australian market and Haven are superbly
placed, as one of the leading agents worldwide, to capitalize on this
phenomenon. Their appointment is a strategic step ahead of the
international broadcast roll-out as we gear up globally on the brand."
More than 20 licensees have been previously announced for the new Teletubbies, including Character Options as global toy master, VTech for
interactive electronic toys (ELAs), Egmont (Books), Worlds Apart
(Furniture & Accessories), Aykroyds (Nightwear and Underwear),
Character World (Bedding), Amscan (Partyware), Bon Bon Buddies
(Confectionary), Posh Paws (Bags), GB Eye (Posters), and Zak UK
The new 60-episode series of Teletubbies has been commissioned by the UK's CBeebies and is being produced for DHX
Media by award-winning UK production company, Darrall Macqueen Ltd. It
will feature the same well-loved characters but will bring a refreshed,
contemporary look to one of the world's most well-known pre-school
properties, ensuring that it is relevant for a new generation.
Teletubbies was launched in March 1997 and became one of the most successful global
children's brands of all time. The original episodes have aired in more
than 120 territories in 45 languages, and it was the very first western
pre-school property to air on China's CCTV. Its enduring resonance with
children is further underscored by the brand's postings on YouTube,
which averages more than 50 million views per month.
About DHX Media Ltd.
DHX Media Ltd. (www.dhxmedia.com), a key player internationally in the creation of content for families
and children, is recognized globally for such brands as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector
Gadget, Johnny Test, Slugterra and the multi-award winning Degrassi franchise. DHX Media Ltd. is the owner of Family Channel, the
most-viewed children's television channel in Canada, as well as the
channels Disney Junior (English & French) and Disney XD in Canada. The
Company markets and distributes its library of more than 11,000
half-hours of entertainment programming worldwide, and licenses its
owned properties through its dedicated consumer products business. DHX
Media Ltd.'s full-service international licensing agency, Copyright
Promotions Licensing Group Ltd. (CPLG), represents numerous
entertainment, sport and design brands. DHX Media Ltd. has offices in
Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona,
Milan, Munich and Amsterdam, and is listed on the Toronto Stock
Exchange under the ticker symbols DHX.A and DHX.B.
This press release contains forward looking statements with respect to
DHX including the ability to secure broadcast agreements for the series
and the ability of the licensees to successfully market and sell
branded products. Although the Company believes that the expectations
reflected in such forward looking statements are reasonable, such
statements involve risks and uncertainties and are based on information
currently available to the Company. Actual results may differ
materially from those expressed or implied by such forward looking
statements. Factors that could cause actual results or events to differ
materially from current expectations, among other things, include risk
factors discussed in materials filed with applicable securities
regulatory authorities from time to time including matters discussed
under "Risk Factors" in the Company's Annual Information Form for the
year ended June 30, 2014, and annual Management Discussion and
Analysis. These forward-looking statements are made as of the date
hereof, and the Company assumes no obligation to update or revise them
to reflect new events or circumstances, except as required by law.
SOURCE DHX Media Ltd.
For further information:
Investor relations, please contact:
Joann Head - Manager, Investor Relations, DHX Media Ltd.
Media, please contact:
Shaun Smith - Director, Corporate Communications, DHX Media Ltd.